Question 1

The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called:

Accepted Answer

A)  the target market analysis. 
B)  the macro environmental control system. 
C)  the marketing mix. 
D)  the micro marketing analysis. 
E)  the selling mix. 
A)  the target market analysis. 
B)  the macro environmental control system. 
C)  the marketing mix. 
D)  the micro marketing analysis. 
E)  the selling mix. C

Question 2

In considering a "package plan" offered by a hotel, the manager should:

Accepted Answer

A)  include room, meals, local tours, tips, taxes. 
B)  include room, meals, night club show, tips. 
C)  determine number of features, price, and time period. 
D)  offer hotel services plus transportation from home to hotel. 
E)  provide all of the above in the package. 
A)  include room, meals, local tours, tips, taxes. 
B)  include room, meals, night club show, tips. 
C)  determine number of features, price, and time period. 
D)  offer hotel services plus transportation from home to hotel. 
E)  provide all of the above in the package. C

Question 3

The maturity stage of a product life cycle is characterized by:

Accepted Answer

A)  a decline in sales. 
B)  steady growth of sales accompanied by rising profit. 
C)  steady sales accompanied by steady profits. 
D)  modest growth or leveling off of sales accompanied by declining profits. 
E)  a leveling off of sales accompanied by rising profits. 
A)  a decline in sales. 
B)  steady growth of sales accompanied by rising profit. 
C)  steady sales accompanied by steady profits. 
D)  modest growth or leveling off of sales accompanied by declining profits. 
E)  a leveling off of sales accompanied by rising profits. D

Question 4

The basic purpose of market segmentation is to locate:

Accepted Answer

A)  smaller markets. 
B)  attractive opportunities. 
C)  larger markets. 
D)  all markets. 
A)  smaller markets. 
B)  attractive opportunities. 
C)  larger markets. 
D)  all markets.

Question 5

The difference between a selling and a marketing approach is that:

Accepted Answer

A)  marketing focuses on selling a product. 
B)  marketing emphasizes profits through customer satisfaction. 
C)  marketing emphasized promotion and personal selling. 
D)  the selling approach focuses first on customer needs and then on promotional activities. 
E)  the seller must be well compensated. 
A)  marketing focuses on selling a product. 
B)  marketing emphasizes profits through customer satisfaction. 
C)  marketing emphasized promotion and personal selling. 
D)  the selling approach focuses first on customer needs and then on promotional activities. 
E)  the seller must be well compensated.

Question 6

The marketing concept demonstrates, above all other things, the importance of:

Accepted Answer

A)  production consideration in producing new travel products. 
B)  a good advertising plan. 
C)  consumers' needs and wants. 
D)  conceptualizing a marketing phenomenon which is difficult to understand. 
E)  using an advertising agency. 
A)  production consideration in producing new travel products. 
B)  a good advertising plan. 
C)  consumers' needs and wants. 
D)  conceptualizing a marketing phenomenon which is difficult to understand. 
E)  using an advertising agency.

Question 7

How successful are the joint promotional efforts of private industry and government?

Accepted Answer

A)  rarely successful. 
B)  a cooperative effort is often successful. 
C)  one of the best plans, effective and efficient. 
D)  a very poor, seldom used plan. 
A)  rarely successful. 
B)  a cooperative effort is often successful. 
C)  one of the best plans, effective and efficient. 
D)  a very poor, seldom used plan.

Question 8

As a tourism marketing tool, television:

Accepted Answer

A)  is usually too expensive for small businesses to use. 
B)  can often be effectively and economically used by individual businesses by participating in group advertising sponsored by a Chamber of Commerce or a tourist association. 
C)  is most effectively used when marketing a tourist destination area or a major tourist attraction. 
D)  all of the above. 
E)  none of the above. 
A)  is usually too expensive for small businesses to use. 
B)  can often be effectively and economically used by individual businesses by participating in group advertising sponsored by a Chamber of Commerce or a tourist association. 
C)  is most effectively used when marketing a tourist destination area or a major tourist attraction. 
D)  all of the above. 
E)  none of the above.

Question 9

A potential market segment has to fulfill all of the following requirements except:

Accepted Answer

A)  it should have a growth potential in the future. 
B)  one should be able to estimate its size. 
C)  it should be as small and narrowly defined as possible. 
D)  it should be reachable. 
A)  it should have a growth potential in the future. 
B)  one should be able to estimate its size. 
C)  it should be as small and narrowly defined as possible. 
D)  it should be reachable.

Question 10

According to the text, travel literature pieces:

Accepted Answer

A)  are nice, but not very effective. 
B)  are good, but there are better ways to "tell the story." 
C)  are generally too expensive to be practical. 
D)  are some of the most effective forms of printed advertising. 
E)  are easy ways to sell travel. 
A)  are nice, but not very effective. 
B)  are good, but there are better ways to "tell the story." 
C)  are generally too expensive to be practical. 
D)  are some of the most effective forms of printed advertising. 
E)  are easy ways to sell travel.

Question 11

Market segmentation is a process of:

Accepted Answer

A)  assembling various market segments into a complete market. 
B)  using segmentation variable in the marketplace. 
C)  thinking like the customer. 
D)  identifying groups of customers with similar characteristics. 
E)  deciding on a specific market and staying with it. 
A)  assembling various market segments into a complete market. 
B)  using segmentation variable in the marketplace. 
C)  thinking like the customer. 
D)  identifying groups of customers with similar characteristics. 
E)  deciding on a specific market and staying with it.

Question 12

Market segmentation is a process of:

Accepted Answer

A)  applying the four Ps. 
B)  cutting up the best markets for public relations. 
C)  recognizing groups of buyers on the basis of meaningful characteristics. 
D)  promotion in specific planned installments. 
A)  applying the four Ps. 
B)  cutting up the best markets for public relations. 
C)  recognizing groups of buyers on the basis of meaningful characteristics. 
D)  promotion in specific planned installments.

Question 13

What should be kept in mind when creating publicity policy?

Accepted Answer

A)  the importance of long-range objectives 
B)  short-range objectives 
C)  present, immediate objectives 
D)  short- as well as long-range objectives 
E)  funds available for publicity 
A)  the importance of long-range objectives 
B)  short-range objectives 
C)  present, immediate objectives 
D)  short- as well as long-range objectives 
E)  funds available for publicity

Question 14

Successful marketing of tourism products should:

Accepted Answer

A)  focus primarily on promotion and sales. 
B)  begin and end with the customer. 
C)  emphasize sales volume as a means of achieving higher profits. 
D)  begin with an understanding of customer needs. 
E)  all of the above. 
A)  focus primarily on promotion and sales. 
B)  begin and end with the customer. 
C)  emphasize sales volume as a means of achieving higher profits. 
D)  begin with an understanding of customer needs. 
E)  all of the above.

The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called:

In considering a "package plan" offered by a hotel, the manager should:

The maturity stage of a product life cycle is characterized by:

The basic purpose of market segmentation is to locate:

The difference between a selling and a marketing approach is that:

The marketing concept demonstrates, above all other things, the importance of:

How successful are the joint promotional efforts of private industry and government?

As a tourism marketing tool, television:

A potential market segment has to fulfill all of the following requirements except:

According to the text, travel literature pieces:

Market segmentation is a process of:

Market segmentation is a process of:

What should be kept in mind when creating publicity policy?

Successful marketing of tourism products should:

Tourism in Perspective

Tourism Through the Ages

Career Opportunities

World, National, Regional, and Other Organizations

Passenger Transportation

Hospitality and Related Services

Organizations in the Distribution Process

Attractions, Recreation, Entertainment, and Other

Motivation for Pleasure Travel

Cultural and International Tourism for Lifes Enrichment

Sociology of Tourism

Tourism Components and Supply

Measuring and Forecasting Demand

Tourisms Economic Impact

Tourism Policy: Structure, Content and Process

Tourism Planning, Development, and Social Consideration

Tourism and the Environment

Travel and Tourism Research

Tourisms Future

Filters

Exam 19: Tourism Marketing

The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called:

In considering a "package plan" offered by a hotel, the manager should:

The maturity stage of a product life cycle is characterized by:

The basic purpose of market segmentation is to locate:

The difference between a selling and a marketing approach is that:

The marketing concept demonstrates, above all other things, the importance of:

How successful are the joint promotional efforts of private industry and government?

As a tourism marketing tool, television:

A potential market segment has to fulfill all of the following requirements except:

According to the text, travel literature pieces:

Market segmentation is a process of:

Market segmentation is a process of:

What should be kept in mind when creating publicity policy?

Successful marketing of tourism products should:

Tourism in Perspective

Tourism Through the Ages

Career Opportunities

World, National, Regional, and Other Organizations

Passenger Transportation

Hospitality and Related Services

Organizations in the Distribution Process

Attractions, Recreation, Entertainment, and Other

Motivation for Pleasure Travel

Cultural and International Tourism for Lifes Enrichment

Sociology of Tourism

Tourism Components and Supply

Measuring and Forecasting Demand

Tourisms Economic Impact

Tourism Policy: Structure, Content and Process

Tourism Planning, Development, and Social Consideration

Tourism and the Environment

Travel and Tourism Research

Tourisms Future

Filters