Exam 9: Public Relations

List the six categories that the role of public relations falls into, citing an example of each.

The insertion of branded product into a show, movie, video game, or other programming is called

A frequent, chronological publication of personal thoughts at a website is called a(n)

A borrowed-interest strategy is a plan to promote a marketing activity that is related to a product.

A document containing all the essential elements of the story (who, what, when, where, and why) is called a

Public relations will play a more strategic role in marketing communications in the future.

When a company sponsors community events, local groups, and/or sporting teams, they are engaging in

Assess the various strategic roles of public relations. Discuss a company that has successfully achieved each role.

Explain the difference between product seeding and product placement, citing an example of each to support your explanation.

Ketchum Public Relations has identified levels of measuring public relations effectiveness. They are