Question 1

How is publicity different than public relations?

Accepted Answer

Publicity is news about an org

Question 2

News about an organization, product, service, or person that appears in the media is called

Accepted Answer

A)  publicity. 
B)  public relations. 
C)  reputation management. 
D)  public affairs. 
E)  product placement. 
A)  publicity. 
B)  public relations. 
C)  reputation management. 
D)  public affairs. 
E)  product placement.

Question 3

Domtar recently ran an ad to show its proactive stance on protecting the environment. This is an example of

Accepted Answer

A)  image advertising. 
B)  advocacy advertising. 
C)  public advertising. 
D)  environmental advertising. 
E)  corporate advertising. 
A)  image advertising. 
B)  advocacy advertising. 
C)  public advertising. 
D)  environmental advertising. 
E)  corporate advertising.

Question 4

There are various tools of public relations available to organizations. Explain three common public relations tools and explain when each would be an appropriate tool to utilize.

Accepted Answer

Press release, press conference, media k

Question 5

In terms of measurement of public relations, outcomes measure attitude and __________ change.

Accepted Answer

A)  sales 
B)  outcome 
C)  target market 
D)  emotional 
E)  behavioural 
A)  sales 
B)  outcome 
C)  target market 
D)  emotional 
E)  behavioural

Question 6

The primary purpose of this document is to provide current and prospective investors and stakeholders with financial data and a description of an organization's operations.

Accepted Answer

A)  annual report 
B)  public relations plan 
C)  company newsletter 
D)  brochure 
E)  leaflet 
A)  annual report 
B)  public relations plan 
C)  company newsletter 
D)  brochure 
E)  leaflet

Question 7

While advertising is primarily concerned with product image, public relations concerns itself with

Accepted Answer

A)  delivering services. 
B)  customer needs. 
C)  public understanding and acceptance. 
D)  brand equity. 
E)  features and attributes. 
A)  delivering services. 
B)  customer needs. 
C)  public understanding and acceptance. 
D)  brand equity. 
E)  features and attributes.

Question 8

Suppliers, distributors, and customers are all members of a firm's

Accepted Answer

A)  marketing team. 
B)  external stakeholder. 
C)  payroll. 
D)  external publics. 
E)  internal publics. 
A)  marketing team. 
B)  external stakeholder. 
C)  payroll. 
D)  external publics. 
E)  internal publics.

Question 9

In order for your local fitness centre to issue an effective newsletter as a public relations tool, it must have a

Accepted Answer

A)  public relations strategy. 
B)  press release. 
C)  database of names and addresses. 
D)  media kit. 
E)  talented writer. 
A)  public relations strategy. 
B)  press release. 
C)  database of names and addresses. 
D)  media kit. 
E)  talented writer.

Question 10

A corporate blog is a means for an organization to regain some message control in the social media arena.

Accepted Answer

A) True 
 B)False

Question 11

The ______________ news release can include a variety of elements such as photos and video, links to blogs, digital tags, and RSS feeds.

Accepted Answer

A)  social media 
B)  hard copy 
C)  traditional 
D)  public 
E)  televised 
A)  social media 
B)  hard copy 
C)  traditional 
D)  public 
E)  televised

Question 12

What are some of the advantages and disadvantages of using public relations as a marketing communications medium? What is your opinion on where the balance between advantages and disadvantages sits today?

Accepted Answer

Advantages: Public relations can be a cr

Question 13

If a company were to create a separate Public Relations department, which of the following would NOT usually fall under the department's area of responsibility?

Accepted Answer

A)  community relations 
B)  event management 
C)  corporate communications 
D)  product placement 
E)  fundraising 
A)  community relations 
B)  event management 
C)  corporate communications 
D)  product placement 
E)  fundraising

Question 14

Giving a product free to a group of trendsetters who in turn promote the product to others by word-of-mouth is called

Accepted Answer

A)  product placement. 
B)  publicity. 
C)  sponsorship. 
D)  advertising. 
E)  product seeding. 
A)  product placement. 
B)  publicity. 
C)  sponsorship. 
D)  advertising. 
E)  product seeding.

Question 15

Discuss the advantages and disadvantages of public relations as a communications medium. Form an opinion based on an example of information you saw on a current blog; will the discussion result in an advantage or disadvantage for the company/product under discussion?

Accepted Answer

Advantages ‒ credible source, positive i

Question 16

Microsoft Xbox engaged bloggers and fans ten months prior to the advertising campaign. This is an example showing how ___________ and advertising should work together.

Accepted Answer

A)  consumers 
B)  free advertising 
C)  product seeding 
D)  the Internet 
E)  public relations 
A)  consumers 
B)  free advertising 
C)  product seeding 
D)  the Internet 
E)  public relations

Question 17

Discuss Walter K. Lindenmann's approach for measuring public relations effectiveness.

Accepted Answer

Outputs measure reach, frequency, visits

Question 18

One of the advantages of public relations done properly is that it can be a credible source of information.

Accepted Answer

A) True 
 B)False

Question 19

The best way to evaluate the success of a public relations plan is to measure sales and market share.

Accepted Answer

A) True 
 B)False

Question 20

A company has both internal and external publics. What is the difference?

Accepted Answer

Internal publics involve those with whom

How is publicity different than public relations?

News about an organization, product, service, or person that appears in the media is called

Domtar recently ran an ad to show its proactive stance on protecting the environment. This is an example of

There are various tools of public relations available to organizations. Explain three common public relations tools and explain when each would be an appropriate tool to utilize.

In terms of measurement of public relations, outcomes measure attitude and __________ change.

The primary purpose of this document is to provide current and prospective investors and stakeholders with financial data and a description of an organization's operations.

While advertising is primarily concerned with product image, public relations concerns itself with

Suppliers, distributors, and customers are all members of a firm's

In order for your local fitness centre to issue an effective newsletter as a public relations tool, it must have a

A corporate blog is a means for an organization to regain some message control in the social media arena.

The ______________ news release can include a variety of elements such as photos and video, links to blogs, digital tags, and RSS feeds.

What are some of the advantages and disadvantages of using public relations as a marketing communications medium? What is your opinion on where the balance between advantages and disadvantages sits today?

If a company were to create a separate Public Relations department, which of the following would NOT usually fall under the department's area of responsibility?

Giving a product free to a group of trendsetters who in turn promote the product to others by word-of-mouth is called

Discuss the advantages and disadvantages of public relations as a communications medium. Form an opinion based on an example of information you saw on a current blog; will the discussion result in an advantage or disadvantage for the company/product under discussion?

Microsoft Xbox engaged bloggers and fans ten months prior to the advertising campaign. This is an example showing how ___________ and advertising should work together.

Discuss Walter K. Lindenmann's approach for measuring public relations effectiveness.

One of the advantages of public relations done properly is that it can be a credible source of information.

The best way to evaluate the success of a public relations plan is to measure sales and market share.

A company has both internal and external publics. What is the difference?

Integrated Marketing Communications: an Overview

Strategic Planning Principles

Branding Strategy

Advertising Planning: Creative

Advertising Planning: Traditional Media

Planning for Direct Response Communications

Planning for Online and Interactive Communications

Sales Promotion

Experiential Marketing, Events, and Sponsorships

Personal Selling

Evaluating Marketing Communications Programs

Filters

Exam 9: Public Relations

How is publicity different than public relations?

News about an organization, product, service, or person that appears in the media is called

Domtar recently ran an ad to show its proactive stance on protecting the environment. This is an example of

There are various tools of public relations available to organizations. Explain three common public relations tools and explain when each would be an appropriate tool to utilize.

In terms of measurement of public relations, outcomes measure attitude and __________ change.

The primary purpose of this document is to provide current and prospective investors and stakeholders with financial data and a description of an organization's operations.

While advertising is primarily concerned with product image, public relations concerns itself with

Suppliers, distributors, and customers are all members of a firm's

In order for your local fitness centre to issue an effective newsletter as a public relations tool, it must have a

A corporate blog is a means for an organization to regain some message control in the social media arena.

The ______________ news release can include a variety of elements such as photos and video, links to blogs, digital tags, and RSS feeds.

What are some of the advantages and disadvantages of using public relations as a marketing communications medium? What is your opinion on where the balance between advantages and disadvantages sits today?

If a company were to create a separate Public Relations department, which of the following would NOT usually fall under the department's area of responsibility?

Giving a product free to a group of trendsetters who in turn promote the product to others by word-of-mouth is called

Discuss the advantages and disadvantages of public relations as a communications medium. Form an opinion based on an example of information you saw on a current blog; will the discussion result in an advantage or disadvantage for the company/product under discussion?

Microsoft Xbox engaged bloggers and fans ten months prior to the advertising campaign. This is an example showing how ___________ and advertising should work together.

Discuss Walter K. Lindenmann's approach for measuring public relations effectiveness.

One of the advantages of public relations done properly is that it can be a credible source of information.

The best way to evaluate the success of a public relations plan is to measure sales and market share.

A company has both internal and external publics. What is the difference?

Integrated Marketing Communications: an Overview

Strategic Planning Principles

Branding Strategy

Advertising Planning: Creative

Advertising Planning: Traditional Media

Planning for Direct Response Communications

Planning for Online and Interactive Communications

Sales Promotion

Experiential Marketing, Events, and Sponsorships

Personal Selling

Evaluating Marketing Communications Programs

Filters