Question 1

What is Internet penetration and how does it affect marketing interactive communication?

Accepted Answer

Canada has one of the highest levels of

Question 2

Google offers a service called AdWords which is their form of perceive search advertising (or pay-per-click advertising).

Accepted Answer

A) True 
 B)False

Question 3

Discuss the various roles (objectives) that online advertising can play as a part of the integrated marketing communications mix.

Accepted Answer

Database management, creating

Question 4

If a company wanted to see if an online ad of theirs was engaging, they could check the percentage of ad views that resulted in a click. This is referred to as

Accepted Answer

A)  interstitial. 
B)  a clickthrough rate. 
C)  visitors. 
D)  impressions. 
E)  cookies. 
A)  interstitial. 
B)  a clickthrough rate. 
C)  visitors. 
D)  impressions. 
E)  cookies.

Question 5

If Toyota wanted to track the browsing patterns of visitors to their website, they could utilize a cookie.

Accepted Answer

A) True 
 B)False

Question 6

What is one of the most promising applications in online marketing?

Accepted Answer

One of the most promising applications i

Question 7

If an advertiser wanted to investigate some outside-the-banner options, they would look at a

Accepted Answer

A)  wallpaper ad. 
B)  floating ad. 
C)  window ad. 
D)  Both B and C are correct. 
E)  A, B and C are correct. 
A)  wallpaper ad. 
B)  floating ad. 
C)  window ad. 
D)  Both B and C are correct. 
E)  A, B and C are correct.

Question 8

Online advertising can only be communicated through

Accepted Answer

A)  video games. 
B)  websites. 
C)  tablets. 
D)  cell phones. 
E)  All of the above can support online advertising. 
A)  video games. 
B)  websites. 
C)  tablets. 
D)  cell phones. 
E)  All of the above can support online advertising.

Question 9

Marketers can create their own page on Facebook that users choose to join. What is the most important reason for doing this?

Accepted Answer

A)  to show consumer frustration 
B)  likes 
C)  contests 
D)  offering incentives 
E)  engaging consumers 
A)  to show consumer frustration 
B)  likes 
C)  contests 
D)  offering incentives 
E)  engaging consumers

Question 10

Which of the following is a role performed by online advertising?

Accepted Answer

A)  improving customer service 
B)  providing a means to make a purchase 
C)  building brand image 
D)  creating brand awareness 
E)  All of the above are roles performed by online advertising. 
A)  improving customer service 
B)  providing a means to make a purchase 
C)  building brand image 
D)  creating brand awareness 
E)  All of the above are roles performed by online advertising.

Question 11

When a company or a brand commits to advertise for an extended period on a third-party website, it is known as online sponsorship.

Accepted Answer

A) True 
 B)False

Question 12

Banner ads that include animation, sound, video, and interactivity are called

Accepted Answer

A)  rich media. 
B)  rectangles. 
C)  animation. 
D)  buttons. 
E)  interstitials. 
A)  rich media. 
B)  rectangles. 
C)  animation. 
D)  buttons. 
E)  interstitials.

Question 13

Which of the following is NOT a benefit of social media marketing communications?

Accepted Answer

A)  willingness for consumers to engage with brands 
B)  impact of word-of-mouth 
C)  breadth of targeting 
D)  absence of sound metrics 
E)  access to millenials 
A)  willingness for consumers to engage with brands 
B)  impact of word-of-mouth 
C)  breadth of targeting 
D)  absence of sound metrics 
E)  access to millenials

Question 14

This banner format is oblong and vertical in shape.

Accepted Answer

A)  interstitial 
B)  superstitial 
C)  rectangle 
D)  button 
E)  skyscraper 
A)  interstitial 
B)  superstitial 
C)  rectangle 
D)  button 
E)  skyscraper

Question 15

Discuss the options available for mobile marketing communication opportunities.

Accepted Answer

Advertising on mobile devices is similar

Question 16

With permission-based email, the email includes a short message from a sponsor along with a link to the sponsor's website.

Accepted Answer

A) True 
 B)False

Question 17

Recent studies show that lower-income Canadians are amongst the highest users of the internet.

Accepted Answer

A) True 
 B)False

Question 18

If an organization wanted to provide an opportunity for individuals to be part of a discussion online, they could set up a

Accepted Answer

A)  blog. 
B)  FAQ page. 
C)  YouTube channel. 
D)  1-800 number. 
E)  portal. 
A)  blog. 
B)  FAQ page. 
C)  YouTube channel. 
D)  1-800 number. 
E)  portal.

Question 19

What are the key benefits of social media marketing? Illustrate by using a brand.

Accepted Answer

Word of mo

Question 20

Define online and interactive communications.

Accepted Answer

Online advertising performs similar role

What is Internet penetration and how does it affect marketing interactive communication?

Google offers a service called AdWords which is their form of perceive search advertising (or pay-per-click advertising).

Discuss the various roles (objectives) that online advertising can play as a part of the integrated marketing communications mix.

If a company wanted to see if an online ad of theirs was engaging, they could check the percentage of ad views that resulted in a click. This is referred to as

If Toyota wanted to track the browsing patterns of visitors to their website, they could utilize a cookie.

What is one of the most promising applications in online marketing?

If an advertiser wanted to investigate some outside-the-banner options, they would look at a

Online advertising can only be communicated through

Marketers can create their own page on Facebook that users choose to join. What is the most important reason for doing this?

Which of the following is a role performed by online advertising?

When a company or a brand commits to advertise for an extended period on a third-party website, it is known as online sponsorship.

Banner ads that include animation, sound, video, and interactivity are called

Which of the following is NOT a benefit of social media marketing communications?

This banner format is oblong and vertical in shape.

Discuss the options available for mobile marketing communication opportunities.

With permission-based email, the email includes a short message from a sponsor along with a link to the sponsor's website.

Recent studies show that lower-income Canadians are amongst the highest users of the internet.

If an organization wanted to provide an opportunity for individuals to be part of a discussion online, they could set up a

What are the key benefits of social media marketing? Illustrate by using a brand.

Define online and interactive communications.

Integrated Marketing Communications: an Overview

Strategic Planning Principles

Branding Strategy

Advertising Planning: Creative

Advertising Planning: Traditional Media

Planning for Direct Response Communications

Sales Promotion

Public Relations

Experiential Marketing, Events, and Sponsorships

Personal Selling

Evaluating Marketing Communications Programs

Filters

Exam 7: Planning for Online and Interactive Communications

What is Internet penetration and how does it affect marketing interactive communication?

Google offers a service called AdWords which is their form of perceive search advertising (or pay-per-click advertising).

Discuss the various roles (objectives) that online advertising can play as a part of the integrated marketing communications mix.

If a company wanted to see if an online ad of theirs was engaging, they could check the percentage of ad views that resulted in a click. This is referred to as

If Toyota wanted to track the browsing patterns of visitors to their website, they could utilize a cookie.

What is one of the most promising applications in online marketing?

If an advertiser wanted to investigate some outside-the-banner options, they would look at a

Online advertising can only be communicated through

Marketers can create their own page on Facebook that users choose to join. What is the most important reason for doing this?

Which of the following is a role performed by online advertising?

When a company or a brand commits to advertise for an extended period on a third-party website, it is known as online sponsorship.

Banner ads that include animation, sound, video, and interactivity are called

Which of the following is NOT a benefit of social media marketing communications?

This banner format is oblong and vertical in shape.

Discuss the options available for mobile marketing communication opportunities.

With permission-based email, the email includes a short message from a sponsor along with a link to the sponsor's website.

Recent studies show that lower-income Canadians are amongst the highest users of the internet.

If an organization wanted to provide an opportunity for individuals to be part of a discussion online, they could set up a

What are the key benefits of social media marketing? Illustrate by using a brand.

Define online and interactive communications.

Integrated Marketing Communications: an Overview

Strategic Planning Principles

Branding Strategy

Advertising Planning: Creative

Advertising Planning: Traditional Media

Planning for Direct Response Communications

Sales Promotion

Public Relations

Experiential Marketing, Events, and Sponsorships

Personal Selling

Evaluating Marketing Communications Programs

Filters