Question 1

During 2 million ad views, there are 100 000 clicks. The clickthrough rate is

Accepted Answer

A)  5%. 
B)  50%. 
C)  0.05%. 
D)  5.5%. 
E)  0.5%. 
A)  5%. 
B)  50%. 
C)  0.05%. 
D)  5.5%. 
E)  0.5%.

Question 2

What are the benefits to a marketer of a QR code?

Accepted Answer

A quick response - QR code - is a two-di

Question 3

Discuss the challenges facing marketers today given that the Internet is now clearly a mass reach medium.

Accepted Answer

The challenge is two-fold. First, they m

Question 4

Which of the following is NOT one of the standard online ad sizes established by the Interactive Advertising Bureau?

Accepted Answer

A)  skyscraper 
B)  rectangle 
C)  super banner 
D)  button 
E)  big box 
A)  skyscraper 
B)  rectangle 
C)  super banner 
D)  button 
E)  big box

Question 5

The number of times users click on an ad banner is referred to as

Accepted Answer

A)  hits. 
B)  visits. 
C)  impressions. 
D)  clicks. 
E)  downloads. 
A)  hits. 
B)  visits. 
C)  impressions. 
D)  clicks. 
E)  downloads.

Question 6

Integrating a brand into games helps achieve brand awareness.

Accepted Answer

A) True 
 B)False

Question 7

Websites such as Yahoo! feature news, search capabilities and links to other services. Yahoo! is an example of a(n)

Accepted Answer

A)  index page. 
B)  portway. 
C)  main page. 
D)  home page. 
E)  portal. 
A)  index page. 
B)  portway. 
C)  main page. 
D)  home page. 
E)  portal.

Question 8

If a company wanted to track a user's browsing patterns they would use an electronic identification tag sent from a web server to a user's browser. This means the company is utilizing

Accepted Answer

A)  a biscuit. 
B)  a cookie. 
C)  spyware. 
D)  a portal. 
E)  an interstitial. 
A)  a biscuit. 
B)  a cookie. 
C)  spyware. 
D)  a portal. 
E)  an interstitial.

Question 9

QR codes have allowed consumers to establish passwords on social media sites.

Accepted Answer

A) True 
 B)False

Question 10

Marketers interested in reaching the youth market are looking at text messaging seriously.

Accepted Answer

A) True 
 B)False

During 2 million ad views, there are 100 000 clicks. The clickthrough rate is

What are the benefits to a marketer of a QR code?

Discuss the challenges facing marketers today given that the Internet is now clearly a mass reach medium.

Which of the following is NOT one of the standard online ad sizes established by the Interactive Advertising Bureau?

The number of times users click on an ad banner is referred to as

Integrating a brand into games helps achieve brand awareness.

Websites such as Yahoo! feature news, search capabilities and links to other services. Yahoo! is an example of a(n)

If a company wanted to track a user's browsing patterns they would use an electronic identification tag sent from a web server to a user's browser. This means the company is utilizing

QR codes have allowed consumers to establish passwords on social media sites.

Marketers interested in reaching the youth market are looking at text messaging seriously.

Integrated Marketing Communications: an Overview

Strategic Planning Principles

Branding Strategy

Advertising Planning: Creative

Advertising Planning: Traditional Media

Planning for Direct Response Communications

Sales Promotion

Public Relations

Experiential Marketing, Events, and Sponsorships

Personal Selling

Evaluating Marketing Communications Programs

Filters

Exam 7: Planning for Online and Interactive Communications

During 2 million ad views, there are 100 000 clicks. The clickthrough rate is

What are the benefits to a marketer of a QR code?

Discuss the challenges facing marketers today given that the Internet is now clearly a mass reach medium.

Which of the following is NOT one of the standard online ad sizes established by the Interactive Advertising Bureau?

The number of times users click on an ad banner is referred to as

Integrating a brand into games helps achieve brand awareness.

Websites such as Yahoo! feature news, search capabilities and links to other services. Yahoo! is an example of a(n)

If a company wanted to track a user's browsing patterns they would use an electronic identification tag sent from a web server to a user's browser. This means the company is utilizing

QR codes have allowed consumers to establish passwords on social media sites.

Marketers interested in reaching the youth market are looking at text messaging seriously.

Integrated Marketing Communications: an Overview

Strategic Planning Principles

Branding Strategy

Advertising Planning: Creative

Advertising Planning: Traditional Media

Planning for Direct Response Communications

Sales Promotion

Public Relations

Experiential Marketing, Events, and Sponsorships

Personal Selling

Evaluating Marketing Communications Programs

Filters