Exam 3: The External Assessment

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Agree or disagree with and discuss) the following statement: "Corporate intelligence is not corporate espionage because 95 percent of the information a company needs to make strategic decisions is available and accessible to the public."

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Agree. Firms need an effective competitive intelligence CI) program. The three basic missions of a CI program are 1) to provide a general understanding of an industry and its competitors, 2) to identify areas in which competitors are vulnerable and to assess the impact strategic actions would have on competitors and 3) to identify potential moves a competitor might make that would endanger a firm's position in the market. An effective CI program allows all areas of a firm to access consistent and verifiable information in making decisions.

The United States is getting older and less Caucasian.

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In general, what happens to American goods in overseas markets when there is a strong dollar?

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Which of the following is not a characteristic that describes the most competitive companies in America?

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Whenever new firms can easily enter a particular industry, the intensity of competitiveness among firms

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Discuss the following statement: "Planning would be impossible without assumptions."

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Quantitative forecasts become less accurate as historical relationships become less stable.

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Linear regression is based on the assumption that the future will be different from the past.

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Discuss the process of performing an external audit.

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Pepsi Bottling is the top beverage company in the U.S.

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To perform an external audit, a company first must gather competitive intelligence and information about social, cultural, demographic, environmental, economic, political, legal, governmental and technological trends.

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Research findings suggest that a greater percentage of a firm's profitability can be explained by the industry than can be explained by the firm's internal factors.

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Economic factors do not have much impact on the attractiveness of strategies.

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Because companies are fearful of corporate espionage, cooperative agreements between competitors are becoming less popular.

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What happens to the demand for discretionary goods when interest rates rise?

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Collecting and evaluating information on competitors is essential for successful

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___________ is not a basic mission of a competitive intelligence program.

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In the United States, the population has been moving from the south and west to the Northeast and Midwest.

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Technological advancements can create new ______ advantages that are more powerful than existing advantages.

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What are the five major types of external forces that should be examined as part of an external audit? Give an example of each type of force.

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