Exam 10: Innovative Strategies That Change the Nature of Competition

The Table Mat, an online review site, provides information about restaurants, the products they offer, details on home delivery, take away, and so on.Restaurants are charged by The Table Mat for advertising to millions of product users.Which of the following is being exemplified in this case?

Creating new demand in an uncontested market space is called the _____.

Which of the following statements is true of mass customization?

Paws Corp., a manufacturer of pet products, tries to get a few customers to try out their products.The primary goal of the organization is to get some reference customers that will seed future growth to increase market acceptance.In this case, the organization is in the _____ stage of the product life cycle.

Which of the following statements is true of the cross-sell strategy?

A cell phone manufacturing company gives away a free case with a purchase of any product higher than $50.Which of the following is being exemplified in this case?

A radical innovative strategy in which companies in the same industry find the innovation so destructive that they can no longer do business as usual is called a(n) _____.

What is a business model? Briefly explain the revenue model.

Which of the following statements is a characteristic of a disruptive innovation?

Copper Inc., an existing clothing outlet, decides to shift from direct to online retailing.It offers the same products at a reduced price as it does not have to incur the costs to manage a store.In this case, which of the following patterns of innovative strategies has Copper adopted?