Question 1

The estimated value of ω2 can be negative,in which case the estimated value of ω2 is set equal to one.

Accepted Answer

A) True 
 B)False  False

Question 2

The null hypothesis for ANOVA typically is that all ________.

Accepted Answer

A)  proportions are equal 
B)  proportions are unequal 
C)  means are equal 
D)  means are unequal 
A)  proportions are equal 
B)  proportions are unequal 
C)  means are equal 
D)  means are unequal C

Question 3

________ are contrasts made after the analysis.

Accepted Answer

A)  Single comparison contrasts 
B)  A priori contrasts 
C)  A posteriori contrasts 
D)  Multiple comparison contrasts 
A)  Single comparison contrasts 
B)  A priori contrasts 
C)  A posteriori contrasts 
D)  Multiple comparison contrasts C

Question 4

The most commonly used measure in ANOVA indicating the relative importance of factors is omega squared, (ω2).

Accepted Answer

A) True 
 B)False

Question 5

ANOVA and ANCOVA include one independent variable and t tests include more than one independent variable.

Accepted Answer

A) True 
 B)False

Question 6

________ are used to examine differences among two or more means of the treatment groups.

Accepted Answer

A)  Contrasts 
B)  Multivariate analysis of variance (MANOV
A)  
C)  Nonmetric ANOVA 
D)  Repeated measures ANOVA 
A)  Contrasts 
B)  Multivariate analysis of variance (MANOV
A)  
C)  Nonmetric ANOVA 
D)  Repeated measures ANOVA

Question 7

Which step are you on in the procedure for conducting one-way analysis of variance if you are decomposing SSy into two components using the equation SSy = SSbetween + SSwithin?

Accepted Answer

A)  test the significance 
B)  interpret the results 
C)  measure the effects 
D)  decompose the total variation 
A)  test the significance 
B)  interpret the results 
C)  measure the effects 
D)  decompose the total variation

Question 8

In one-way analysis of variance,under the null hypothesis,SSx and SSerror come from different sources of variation.

Accepted Answer

A) True 
 B)False

Question 9

Which F test is used to test the significance of the overall effect?

Accepted Answer

A)  F =$$\frac { S S _ { x 1 x } 2 / d f _ { n } } { S S _ { \text {error } } / d f _ { d } }$$ 
B)  F =$$\frac { S S _ { X } / ( c - 1 ) } { S S _ { \text {error } } / ( N - c ) }$$ 
C)  F =$$= \frac { \left( S S _ { x 1 } + S S _ { x 2 } + S S _ { x 1 \times 2 } \right) \left( d f _ { n } \right. } { S S _ { c r r o r } / d f _ { d } }$$ 
D)  F =$$\frac { S S _ { x } 1 / d f _ { n } } { 5 S _ { e r r o v } d f _ { d } }$$ 
A)  F =$$\frac { S S _ { x 1 x } 2 / d f _ { n } } { S S _ { \text {error } } / d f _ { d } }$$ 
B)  F =$$\frac { S S _ { X } / ( c - 1 ) } { S S _ { \text {error } } / ( N - c ) }$$ 
C)  F =$$= \frac { \left( S S _ { x 1 } + S S _ { x 2 } + S S _ { x 1 \times 2 } \right) \left( d f _ { n } \right. } { S S _ { c r r o r } / d f _ { d } }$$ 
D)  F =$$\frac { S S _ { x } 1 / d f _ { n } } { 5 S _ { e r r o v } d f _ { d } }$$

Question 10

Analysis of covariance includes at least one ________ independent variable and at least one ________ independent variable.

Accepted Answer

A)  categorical;interval 
B)  metric;interval 
C)  ordinal;categorical 
D)  parametric;interval 
A)  categorical;interval 
B)  metric;interval 
C)  ordinal;categorical 
D)  parametric;interval

Question 11

________ are contrasts that enable the researcher to construct generalized confidence intervals that can be used to make pairwise comparisons of all treatment means.

Accepted Answer

A)  Single comparison contrasts 
B)  A priori contrasts 
C)  Multiple comparison contrasts 
D)  A posteriori contrasts 
A)  Single comparison contrasts 
B)  A priori contrasts 
C)  Multiple comparison contrasts 
D)  A posteriori contrasts

Question 12

The last step in the procedure for conducting one-way analysis of variance is to test the significance.

Accepted Answer

A) True 
 B)False

Question 13

________ is a measure of variation in Y that is explained by the independent variable X.

Accepted Answer

A)  eta2 (η2) 
B)  SSy 
C)  SSx 
D)  SSwithin 
A)  eta2 (η2) 
B)  SSy 
C)  SSx 
D)  SSwithin

Question 14

How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________.

Accepted Answer

A)  regression 
B)  t tests 
C)  ANCOVA 
D)  one-way ANOVA 
A)  regression 
B)  t tests 
C)  ANCOVA 
D)  one-way ANOVA

Question 15

When using SPSS Windows one-way ANOVA can be efficiently performed using the ________ program.

Accepted Answer

A)  COMPARE MEANS 
B)  NONPARAMETRIC TESTS 
C)  GENERAL LINEAR MODEL 
D)  UNIVARIATE 
A)  COMPARE MEANS 
B)  NONPARAMETRIC TESTS 
C)  GENERAL LINEAR MODEL 
D)  UNIVARIATE

Question 16

In examining the differences among means,one-way analysis of variance involves the decomposition of the total variation observed in the independent variable.

Accepted Answer

A) True 
 B)False

Question 17

ANOVA and ANCOVA can include more than one independent variable and at least one of the independent variables must be categorical.

Accepted Answer

A) True 
 B)False

Question 18

Analysis of covariance is most useful when the covariate is not linearly related to the dependent variable and is not related to the factors.

Accepted Answer

A) True 
 B)False

Question 19

Repeated measures analysis of variance may be thought of as an extension of the ________ to the case of more than two related samples.

Accepted Answer

A)  paired samples t test 
B)  t test 
C)  z test 
D)  F test 
A)  paired samples t test 
B)  t test 
C)  z test 
D)  F test

Question 20

SSbetween is the portion of the sum of squares in Y related to the independent variable or factor X.

Accepted Answer

A) True 
 B)False

Exam 16: Analysis of Variance and Covariance

The estimated value of ω2 can be negative,in which case the estimated value of ω2 is set equal to one.

The null hypothesis for ANOVA typically is that all ________.

________ are contrasts made after the analysis.

The most commonly used measure in ANOVA indicating the relative importance of factors is omega squared, (ω2).

ANOVA and ANCOVA include one independent variable and t tests include more than one independent variable.

________ are used to examine differences among two or more means of the treatment groups.

Which step are you on in the procedure for conducting one-way analysis of variance if you are decomposing SSy into two components using the equation SSy = SSbetween + SSwithin?

In one-way analysis of variance,under the null hypothesis,SSx and SSerror come from different sources of variation.

Which F test is used to test the significance of the overall effect?

Analysis of covariance includes at least one ________ independent variable and at least one ________ independent variable.

________ are contrasts that enable the researcher to construct generalized confidence intervals that can be used to make pairwise comparisons of all treatment means.

The last step in the procedure for conducting one-way analysis of variance is to test the significance.

________ is a measure of variation in Y that is explained by the independent variable X.

How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________.

When using SPSS Windows one-way ANOVA can be efficiently performed using the ________ program.

In examining the differences among means,one-way analysis of variance involves the decomposition of the total variation observed in the independent variable.

ANOVA and ANCOVA can include more than one independent variable and at least one of the independent variables must be categorical.

Analysis of covariance is most useful when the covariate is not linearly related to the dependent variable and is not related to the factors.

Repeated measures analysis of variance may be thought of as an extension of the ________ to the case of more than two related samples.

SSbetween is the portion of the sum of squares in Y related to the independent variable or factor X.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

The estimated value of ω² can be negative,in which case the estimated value of ω2 is set equal to one.

The most commonly used measure in ANOVA indicating the relative importance of factors is omega squared, (ω²).

Analysis of covariance includes at least one independent variable and at least one independent variable.