Question 1

The questionnaire or research instrument should be biased in terms of the country in which it will be used.

Accepted Answer

A) True 
 B)False  False

Question 2

Creation error is the inability to recall an event that actually took place.

Accepted Answer

A) True 
 B)False  False

Question 3

Dichotomous questions cannot have neutral alternatives such as "don't know" or "no opinion."

Accepted Answer

A) True 
 B)False  False

Question 4

Forms for recording observational data are more difficult to construct than questionnaires.

Accepted Answer

A) True 
 B)False

Question 5

When developing a questionnaire,the six Ws (who,what,when,where,why,and way)are used when ________.

Accepted Answer

A)  defining the issue 
B)  determining the content of individual questions 
C)  avoiding generalizations and estimates 
D)  choosing question wording 
A)  defining the issue 
B)  determining the content of individual questions 
C)  avoiding generalizations and estimates 
D)  choosing question wording

Question 6

Which of the following statements is correct about implicit alternatives?

Accepted Answer

A)  The split ballot technique should be used to rotate the order in which a list of alternatives appear. 
B)  Making an implied alternative explicit may increase the percentage of people selecting that alternative. 
C)  When alternatives are close in preference or large in number,the alternatives at the end of the list have a greater chance of being selected. 
D)  All of the above are correct. 
A)  The split ballot technique should be used to rotate the order in which a list of alternatives appear. 
B)  Making an implied alternative explicit may increase the percentage of people selecting that alternative. 
C)  When alternatives are close in preference or large in number,the alternatives at the end of the list have a greater chance of being selected. 
D)  All of the above are correct.

Question 7

Which of the following statements is not an advantage of unstructured questions?

Accepted Answer

A)  Unstructured questions are good as first questions on a topic. 
B)  Unstructured questions are useful in exploratory research. 
C)  Unstructured questions have a much less biasing influence on response than structured questions. 
D)  Implicitly,unstructured questions give extra weight to respondents who are more articulate. 
A)  Unstructured questions are good as first questions on a topic. 
B)  Unstructured questions are useful in exploratory research. 
C)  Unstructured questions have a much less biasing influence on response than structured questions. 
D)  Implicitly,unstructured questions give extra weight to respondents who are more articulate.

Question 8

The information that is of the most importance to the research project and should be obtained first is ________.

Accepted Answer

A)  basic information 
B)  identification information 
C)  qualifying information 
D)  classification information 
A)  basic information 
B)  identification information 
C)  qualifying information 
D)  classification information

Question 9

Protocol analysis and debriefing are two commonly used procedures in pretesting.

Accepted Answer

A) True 
 B)False

Question 10

Typically,a questionnaire is only one element of a data-collection package that might also include all of the following except ________.

Accepted Answer

A)  fieldwork procedures 
B)  some reward 
C)  communication aids 
D)  a data code book 
A)  fieldwork procedures 
B)  some reward 
C)  communication aids 
D)  a data code book

Question 11

Which of the following statements are true concerning questionnaire design for international marketing research?

Accepted Answer

A)  Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates. 
B)  It is desirable to have two or more simple questions rather than a single complex question. 
C)  The questionnaire may have to be suitable for administration by more than one method. 
D)  All of the above statements are true. 
A)  Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates. 
B)  It is desirable to have two or more simple questions rather than a single complex question. 
C)  The questionnaire may have to be suitable for administration by more than one method. 
D)  All of the above statements are true.

Question 12

"Is the respondent informed?","Can the respondent remember?",and "Can the respondent articulate?",are all questions asked in the ________ stage of the questionnaire design process.

Accepted Answer

A)  overcoming inability to answer 
B)  choosing question wording 
C)  specify the type of interviewing method 
D)  overcoming unwillingness to answer 
A)  overcoming inability to answer 
B)  choosing question wording 
C)  specify the type of interviewing method 
D)  overcoming unwillingness to answer

Question 13

There is evidence that the response to a question is influenced by the directionality of the question.

Accepted Answer

A) True 
 B)False

Question 14

Which of the words below is an ambiguous word?

Accepted Answer

A)  often 
B)  once 
C)  never 
D)  none of the above 
A)  often 
B)  once 
C)  never 
D)  none of the above

Question 15

Respondents exhibiting order or position bias tend to check the first or last statement in a list.

Accepted Answer

A) True 
 B)False

Question 16

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not a type of structured question?

Accepted Answer

A)  dichotomous 
B)  scale 
C)  multiple choice 
D)  none of the above 
A)  dichotomous 
B)  scale 
C)  multiple choice 
D)  none of the above

Question 18

________ is socioeconomic and demographic characteristics used to classify respondents.

Accepted Answer

A)  Classification information 
B)  Qualifying information 
C)  Basic information 
D)  Identification information 
A)  Classification information 
B)  Qualifying information 
C)  Basic information 
D)  Identification information

Question 19

Unstructured questions reduce cultural bias because they do not impose any response alternatives.

Accepted Answer

A) True 
 B)False

Question 20

"Are you in favor of a balanced budget?" is an example of a(n)________.

Accepted Answer

A)  implicit assumption 
B)  generalization 
C)  implicit alternative 
D)  All of the above are correct. 
A)  implicit assumption 
B)  generalization 
C)  implicit alternative 
D)  All of the above are correct.

Exam 10: Questionnaire and Form Design

The questionnaire or research instrument should be biased in terms of the country in which it will be used.

Creation error is the inability to recall an event that actually took place.

Dichotomous questions cannot have neutral alternatives such as "don't know" or "no opinion."

Forms for recording observational data are more difficult to construct than questionnaires.

When developing a questionnaire,the six Ws (who,what,when,where,why,and way)are used when ________.

Which of the following statements is correct about implicit alternatives?

Which of the following statements is not an advantage of unstructured questions?

The information that is of the most importance to the research project and should be obtained first is ________.

Protocol analysis and debriefing are two commonly used procedures in pretesting.

Typically,a questionnaire is only one element of a data-collection package that might also include all of the following except ________.

Which of the following statements are true concerning questionnaire design for international marketing research?

"Is the respondent informed?","Can the respondent remember?",and "Can the respondent articulate?",are all questions asked in the ________ stage of the questionnaire design process.

There is evidence that the response to a question is influenced by the directionality of the question.

Which of the words below is an ambiguous word?

Respondents exhibiting order or position bias tend to check the first or last statement in a list.

A well-designed questionnaire can motivate the respondents and increase the response rate.

Which of the following is not a type of structured question?

________ is socioeconomic and demographic characteristics used to classify respondents.

Unstructured questions reduce cultural bias because they do not impose any response alternatives.

"Are you in favor of a balanced budget?" is an example of a(n)________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters