Exam 2: E-Marketplaces: Mechanisms, tools, and Impacts of E-Commerce

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________ are audio files that enable companies to deliver audio-specific content,including music,speeches,radio-style presentations,and more.

(Multiple Choice)
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________ provides customers with exactly what they want,when and where they want it.Effective communication between the supply chain and the factory floor is needed to make it happen.

(Multiple Choice)
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Human or electronic intermediaries attempt to reduce each of the following limitations of direct interaction except:

(Multiple Choice)
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Traditional and electronic markets have three main functions,which include each of the following except:

(Multiple Choice)
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________ is a method that enables manufacturers to create specific products for each customer based on the customer's exact needs.

(Essay)
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An auction in which there is one buyer and many potential sellers or in which a buyer places an item for bid on an RFQ system and the lowest bid wins is referred to as all of the following except:

(Multiple Choice)
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________ are electronic intermediaries that provide and/or control information flow in cyberspace,often bundling information and then selling it to others.

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________ have become more and more active in politics.

(Essay)
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Employees may waste time trying to find relevant and accurate information if they have to access multiple information systems.The best solution to this problem is the use of ________.

(Multiple Choice)
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Eastern Mountain Sports introduced ________ tools in order to increase collaboration,information sharing,and communication among stores and their employees,suppliers,and customers.

(Multiple Choice)
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Which of the following statements does not describe bartering?

(Multiple Choice)
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The major limitations of e-auctions are insufficient security,risk of fraud,and a limited pool of participants.

(True/False)
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When prices are negotiated or discounted,as in auctions or stock markets,that pricing mode is called ________.

(Multiple Choice)
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________ tools are used to tailor a product,service,or Web content to specific user preferences.

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A type of broker that helps consumers compare different stores is a ________.

(Multiple Choice)
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Trackbacks,pings,and RSS feeds are some of the features that distinguish ________ from regular Web pages.

(Essay)
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Which is not one of the seven principles for building effective blogs?

(Multiple Choice)
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WebMD,which is the largest U.S.medical services company,is known mainly for its webmd.com consumer portal,but its core business is being an e-intermediary.

(True/False)
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In marketing,an intermediary is a third party that operates between sellers and buyers.Intermediaries of all kinds offer their services on the Web.

(True/False)
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An electronic storefront includes several mechanisms to help sales and sales transactions.The most common mechanisms include all of the following except:

(Multiple Choice)
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