Exam 11: Small Business Distribution and Location
Which of the following is a disadvantage of leasing?
D
Which of the following statements about handling an early termination is true?
C
What is nondirect distribution? Describe the various distribution channels.
Wholesaler,retailers,agents,distributors are commonly referred to as intermediaries.Nondirect distribution uses these intermediaries to deliver products or services to the end users.Intermediaries-frequently small businesses themselves-provide the service of getting the product to the end consumer,including such functions as inventory control,advertising and promotion,delivery and warranty services,to name a few.
Retailer: A middleman business which sells to consumers or end-users of a product (typically in single or small quantities).
Wholesaler: A middleman business which buys (typically in large quantities)and sells (typically in smaller quantities)to businesses rather than consumers.
Agent: A middleman business which represents a manufacturer's product or service to other business-to-business middleman firms.
Creating and distributing a catalog online saves the cost of printing and mailing.
Setting up a short-term lease initially is one of the ways to handle an early termination of business.
Which of the following statements is true of nondirect distribution?
A _____ will warehouse products,pack and ship them,and send an automated e-mail to customers to let them know that the product is on its way.
_____ refer to other businesses that bring customers to a target market area.
When an existing firm with the correct production capabilities makes your product for you,it is referred to as _____.
Which of the following forms of direct mail is the least expensive?
Which of the following is true of high customer contact businesses?
Identify the layout that is very efficient and organized but lacks some visual impact.
The _____ layout has aisles running from the front of the store to the back like the typical grocery,discount,or convenience store.
Up-front cash payment by a consumer,prior to shipment of a product,is a payment risk to a company.
Which of the following international strategies is usually inexpensive,quick to start,easy to change,and less risky than the others?
Participating in trade shows and trade missions increase international contacts.
Neil places an advertisement for his pastry shop,Neil's Pastries,in the local newspaper.He includes his phone number,website,e-mail address,and postal address in the advertisement so that prospective customers have the option to contact him in the way they feel most comfortable.Neil is a _____.
Which of the following can be exercised only when presented with specified shipping records?
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