Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

When the fear appeal used by a marketing message is a too strong,it always causes the audience to react positively.

Customer vector summarizes information by groups of customers.

If business owners track sales by purchase basis:

When it comes to promoting a small business that is just starting out,spreading the news by _____ is the surest way to build a client base.

_____ is the segment or segments a business owner selects to concentrate his or her marketing efforts.

When it comes to promoting a small business that is just starting out,spreading the news by word-of-mouth is one of the surest ways to build a client base.

A clothing company that divides its market using characteristics of clothing such as practical,stylish,or for a particular sport,etc. ,is segmenting the market _____.

Putting together a list of prospective clients is called _____.

Which of the following terms refers to a concept in public importance which alludes to the degree to which the issue is immediate in its impact?

Most service providers get business usually through referrals or word-of-mouth.

Segmenting a market _____ involves dividing it into different segments in terms of cities or neighborhoods.

_____ is a strategy whose goal is growth,based on selling in areas or to groups previously not served by the business.

It costs five times as much to get a purchase from a new customer compared to an existing one.

The proof of a CRM effort is seen in:

Which of the following provides potential customers an education in a firm's product or service,including stories of customers' whose problems were solved,an FAQ list,as well as a page on the products or services,and a page on the business owner and his or her firm?

List the key elements of creating a corporate identity?

An inconsistency between experience and belief refers to:

Trendiness refers to:

The proof of a customer relationship management effort is seen in higher levels of customer loyalty in existing customers.

A news release that is typeset and thus may be photographically reproduced for inclusion in a newspaper is known as a _____.