Exam 16: Pricing Strategy
Exam 1: Economics: Foundations and Models447 Questions
Exam 2: Trade-Offs, comparative Advantage, and the Market System492 Questions
Exam 3: Where Prices Come From: the Interaction of Demand and Supply476 Questions
Exam 4: Economic Efficiency, government Price Setting, and Taxes420 Questions
Exam 5: Externalities, environmental Policy, and Public Goods263 Questions
Exam 6: Elasticity: the Responsiveness of Demand and Supply294 Questions
Exam 7: The Economics of Health Care338 Questions
Exam 8: Firms,the Stock Market,and Corporate Governance522 Questions
Exam 9: Comparative Advantage and the Gains From International Trade377 Questions
Exam 10: Consumer Choice and Behavioral Economics300 Questions
Exam 11: Technology,production,and Costs327 Questions
Exam 12: Firms in Perfectly Competitive Markets296 Questions
Exam 13: Monopolistic Competition: the Competitive Model in a More Realistic Setting272 Questions
Exam 14: Oligopoly: Firms in Less Competitive Markets258 Questions
Exam 15: Monopoly and Antitrust Policy279 Questions
Exam 16: Pricing Strategy261 Questions
Exam 17: The Markets for Labor and Other Factors of Production281 Questions
Exam 18: Public Choice, taxes, and the Distribution of Income258 Questions
Exam 19: Gdp: Measuring Total Production and Income261 Questions
Exam 20: Unemployment and Inflation291 Questions
Exam 21: Economic Growth, the Financial System, and Business Cycles253 Questions
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Exam 23: Aggregate Expenditure and Output in the Short Run301 Questions
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Exam 25: Money,banks,and the Federal Reserve System281 Questions
Exam 26: Monetary Policy275 Questions
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Exam 28: Inflation, unemployment, and Federal Reserve Policy257 Questions
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The Bay Area subway system,BART,offers senior citizens discounted fares for BART rides.This suggests that BART authorities believe that senior citizens have a ________ demand for subway rides.
(Multiple Choice)
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Watanabe Sensei operates the only martial arts school in Hartfield.For simplicity,assume that consumers have identical demand curves and that Sensei knows what this demand curve is.Figure 16-6 shows this demand curve.
-Refer to Figure 16-6.With this pricing scheme - a competitive price for the classes and a one-time membership fee - what amount of producer surplus will Sensei earn?

(Multiple Choice)
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Cost-price pricing typically does not result in profit-maximization.As a result,economists have two views of cost-plus pricing.One of these views is
(Multiple Choice)
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For many products,such as fast foods,a variety of prices can be found,but sellers with higher prices can expect to sell their products because
(Multiple Choice)
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Watanabe Sensei operates the only martial arts school in Hartfield.For simplicity,assume that consumers have identical demand curves and that Sensei knows what this demand curve is.Figure 16-6 shows this demand curve.
-Refer to Figure 16-6.If Sensei acts as a monopolist,his profit-maximizing price is ________ and the number of classes sold is ________.

(Multiple Choice)
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A perfectly competitive firm cannot practice price discrimination because
(Multiple Choice)
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Erin and Deidre,two residents of Ithaca,New York,are planning a trip to Boston.Erin,the sales manager for a large retailer,has to attend a business meeting.Deidre,a college student on vacation,is planning a leisurely trip to visit friends and relatives.Which of the following statements is true?
(Multiple Choice)
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Why is it necessary for a firm that practices price discrimination be a price maker rather than a price taker?
(Essay)
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Potential Customer Willingness to Pay (dollars per hour) Arun \ 8 Bernice 9 Cara 10 Dawn 12 Julie plans to start a pet-sitting service.She surveyed her neighborhood to determine the demand for this service.Assume that each person surveyed demands only one hour of pet sitting services per period.Table 16-3 above shows a portion of her survey results.
-Refer to Table 16-3.Suppose Julie's marginal cost of providing this service is constant at $7 and she charges each customer according to his or her willingness to pay instead of a uniform price of $7.Which of the following statements is true?
(Multiple Choice)
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If demand is taken into account,firms that use cost-plus pricing can adjust price by
(Multiple Choice)
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Assume that a monopolist practices perfect price discrimination.The firm's marginal revenue curve will
(Multiple Choice)
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Quantity Demanded in Middle Fall (tubes per week) Price per Tube Quantity Demanded in West Fall (tubes per week) Price per Tube 1 \ 8 1 \ 5.00 2 7 2 4.50 3 6 3 4.00 4 5 4 3.50 5 4 5 3.00 Neem Products sells its Ayurvedic Neem toothpaste in two completely isolated markets with demand schedules as shown in Table 16-2.The average cost of production is constant at $2 per tube.
-Refer to Table 16-2.What is the total revenue received from both markets combined?
(Multiple Choice)
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Quantity Demanded in Middle Fall (tubes per week) Price per Tube Quantity Demanded in West Fall (tubes per week) Price per Tube 1 \ 8 1 \ 5.00 2 7 2 4.50 3 6 3 4.00 4 5 4 3.50 5 4 5 3.00 Neem Products sells its Ayurvedic Neem toothpaste in two completely isolated markets with demand schedules as shown in Table 16-2.The average cost of production is constant at $2 per tube.
-Refer to Table 16-2.Which of the following statements is true about the two markets?
(Multiple Choice)
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Charging different prices to different consumers for the same product when the price differences are not due to differences in cost is called arbitrage.
(True/False)
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Chantal owns a hairdressing salon which caters to two main groups of customers: residents of "The Chateau," a retirement community,and other residents in the neighborhood.Figure 16-3 shows the demand curves for the residents of the retirement community,labeled Market A,and other residents in the neighborhood,labeled Market B.The demand curves are not identical.
-Refer to Figure 16-3.Suppose Chantal charges all her customers a uniform price of $10 for a haircut.Which of the following statements is true?

(Multiple Choice)
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A firm that engages in price discrimination must be able to identify the preferences of every
customer it serves.
(True/False)
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A successful strategy of price discrimination requires that a firm be a price taker.
(True/False)
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