Exam 16: Pricing Strategy

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What is meant by the "law of one price"? In discussing the law of demand,Hubbard and O'Brien claim there has been no evidence of an exception to the law (that is,no evidence of an upward-sloping demand curve).Are there exceptions to the law of one price?

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  Chantal owns a hairdressing salon which caters to two main groups of customers: residents of The Chateau, a retirement community,and other residents in the neighborhood.Figure 16-3 shows the demand curves for the residents of the retirement community,labeled Market A,and other residents in the neighborhood,labeled Market B.The demand curves are not identical. -Refer to Figure 16-3.What prices are charged in the two markets? Chantal owns a hairdressing salon which caters to two main groups of customers: residents of "The Chateau," a retirement community,and other residents in the neighborhood.Figure 16-3 shows the demand curves for the residents of the retirement community,labeled Market A,and other residents in the neighborhood,labeled Market B.The demand curves are not identical. -Refer to Figure 16-3.What prices are charged in the two markets?

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Yield management is the practice of

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Which of the following is a necessary condition for successful price discrimination?

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Many golf courses charge members an annual membership fee as well as a fee each time they golf.One reason for this is

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Potential Customer Willingness to Pay (dollars per hour) Arun \ 8 Bernice 9 Cara 10 Dawn 12 Julie plans to start a pet-sitting service.She surveyed her neighborhood to determine the demand for this service.Assume that each person surveyed demands only one hour of pet sitting services per period.Table 16-3 above shows a portion of her survey results. -Refer to Table 16-3.Suppose Julie's marginal cost of providing this service is constant at $7 and she charges $7 per hour.What is her marginal revenue?

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Compared to monopoly pricing,an optimal two-part tariff

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Consumers who will pay high prices to be among the first to own certain new products are called

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The law of one price

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Assuming zero transactions costs,if your local grocer buys oranges at a low price from an orchard and resells them to you at a higher price,then the grocer's revenue minus costs is known as

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Quantity Demanded in Middle Fall (tubes per week) Price per Tube Quantity Demanded in West Fall (tubes per week) Price per Tube 1 \ 8 1 \ 5.00 2 7 2 4.50 3 6 3 4.00 4 5 4 3.50 5 4 5 3.00 Neem Products sells its Ayurvedic Neem toothpaste in two completely isolated markets with demand schedules as shown in Table 16-2.The average cost of production is constant at $2 per tube. -Refer to Table 16-2.What are the total profits from both markets combined?

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Which of the following is a reason why airline yield management is an effective method to increase revenue?

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Consider three pricing strategies that the firm can pursue: A.optimal two-part tariff pricing B.perfect price discrimination C.single-price monopoly pricing Of these three strategies,which is most beneficial to society as a whole?

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Which of the following statements about perfect price discrimination is false?

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Figure 16-5 Figure 16-5   -Refer to Figure 16-5.Suppose the firm represented in the diagram decides to practice perfect price discrimination.What is the total revenue collected by the firm? -Refer to Figure 16-5.Suppose the firm represented in the diagram decides to practice perfect price discrimination.What is the total revenue collected by the firm?

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Many firms use technology to gather information on the preferences of consumers and their responses to changes in prices.This information is then used to adjust prices of the firms' goods and services.This practice is called

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Which of the following products allows the seller to identify different groups of consumers (segment the market)and practice price discrimination?

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Joss is a marketing consultant.Iris and Daphne are potential customers interested in commissioning Joss to undertake a market survey and compile the findings in a report.Iris is willing to pay $500 for the service while Daphne is willing to pay $800.Suppose that the opportunity cost of Joss's time is $1,200.Assume that Iris and Daphne do not know each other.Which of the following statements is true?

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Book publishers often use price discrimination across time to increase profits.Toni Morrison's book,A Mercy,was published as a hardcover edition in November 2008 at a price of $23.95.In August 2009,the paperback version was published at a price of $15.00.Assume that 100,000 hardcover books were sold to hard-core Toni Morrison fans in November 2008,and 400,000 paperback books were sold to casual readers in August 2009.Illustrate each of these situations graphically.Assume that the marginal cost of the hardcover version is $2.00 and the marginal cost of the paperback version is $0.75.

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One requirement for a firm pursuing a price-discrimination strategy is the ability to segment the market for its product.This means that

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