Exam 16: Pricing Strategy
Exam 1: Economics: Foundations and Models447 Questions
Exam 2: Trade-Offs, comparative Advantage, and the Market System492 Questions
Exam 3: Where Prices Come From: the Interaction of Demand and Supply476 Questions
Exam 4: Economic Efficiency, government Price Setting, and Taxes420 Questions
Exam 5: Externalities, environmental Policy, and Public Goods263 Questions
Exam 6: Elasticity: the Responsiveness of Demand and Supply294 Questions
Exam 7: The Economics of Health Care338 Questions
Exam 8: Firms,the Stock Market,and Corporate Governance522 Questions
Exam 9: Comparative Advantage and the Gains From International Trade377 Questions
Exam 10: Consumer Choice and Behavioral Economics300 Questions
Exam 11: Technology,production,and Costs327 Questions
Exam 12: Firms in Perfectly Competitive Markets296 Questions
Exam 13: Monopolistic Competition: the Competitive Model in a More Realistic Setting272 Questions
Exam 14: Oligopoly: Firms in Less Competitive Markets258 Questions
Exam 15: Monopoly and Antitrust Policy279 Questions
Exam 16: Pricing Strategy261 Questions
Exam 17: The Markets for Labor and Other Factors of Production281 Questions
Exam 18: Public Choice, taxes, and the Distribution of Income258 Questions
Exam 19: Gdp: Measuring Total Production and Income261 Questions
Exam 20: Unemployment and Inflation291 Questions
Exam 21: Economic Growth, the Financial System, and Business Cycles253 Questions
Exam 22: Long-Run Economic Growth: Sources and Policies262 Questions
Exam 23: Aggregate Expenditure and Output in the Short Run301 Questions
Exam 24: Aggregate Demand and Aggregate Supply Analysis286 Questions
Exam 25: Money,banks,and the Federal Reserve System281 Questions
Exam 26: Monetary Policy275 Questions
Exam 27: Fiscal Policy306 Questions
Exam 28: Inflation, unemployment, and Federal Reserve Policy257 Questions
Exam 29: Macroeconomics in an Open Economy278 Questions
Exam 30: The International Financial System258 Questions
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What is meant by the "law of one price"? In discussing the law of demand,Hubbard and O'Brien claim there has been no evidence of an exception to the law (that is,no evidence of an upward-sloping demand curve).Are there exceptions to the law of one price?
(Essay)
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Chantal owns a hairdressing salon which caters to two main groups of customers: residents of "The Chateau," a retirement community,and other residents in the neighborhood.Figure 16-3 shows the demand curves for the residents of the retirement community,labeled Market A,and other residents in the neighborhood,labeled Market B.The demand curves are not identical.
-Refer to Figure 16-3.What prices are charged in the two markets?

(Multiple Choice)
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Which of the following is a necessary condition for successful price discrimination?
(Multiple Choice)
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Many golf courses charge members an annual membership fee as well as a fee each time they golf.One reason for this is
(Multiple Choice)
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Potential Customer Willingness to Pay (dollars per hour) Arun \ 8 Bernice 9 Cara 10 Dawn 12 Julie plans to start a pet-sitting service.She surveyed her neighborhood to determine the demand for this service.Assume that each person surveyed demands only one hour of pet sitting services per period.Table 16-3 above shows a portion of her survey results.
-Refer to Table 16-3.Suppose Julie's marginal cost of providing this service is constant at $7 and she charges $7 per hour.What is her marginal revenue?
(Multiple Choice)
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Consumers who will pay high prices to be among the first to own certain new products are called
(Multiple Choice)
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Assuming zero transactions costs,if your local grocer buys oranges at a low price from an orchard and resells them to you at a higher price,then the grocer's revenue minus costs is known as
(Multiple Choice)
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Quantity Demanded in Middle Fall (tubes per week) Price per Tube Quantity Demanded in West Fall (tubes per week) Price per Tube 1 \ 8 1 \ 5.00 2 7 2 4.50 3 6 3 4.00 4 5 4 3.50 5 4 5 3.00 Neem Products sells its Ayurvedic Neem toothpaste in two completely isolated markets with demand schedules as shown in Table 16-2.The average cost of production is constant at $2 per tube.
-Refer to Table 16-2.What are the total profits from both markets combined?
(Multiple Choice)
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Which of the following is a reason why airline yield management is an effective method to increase revenue?
(Multiple Choice)
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Consider three pricing strategies that the firm can pursue:
A.optimal two-part tariff pricing
B.perfect price discrimination
C.single-price monopoly pricing
Of these three strategies,which is most beneficial to society as a whole?
(Multiple Choice)
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Which of the following statements about perfect price discrimination is false?
(Multiple Choice)
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Figure 16-5
-Refer to Figure 16-5.Suppose the firm represented in the diagram decides to practice perfect price discrimination.What is the total revenue collected by the firm?

(Multiple Choice)
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Many firms use technology to gather information on the preferences of consumers and their responses to changes in prices.This information is then used to adjust prices of the firms' goods and services.This practice is called
(Multiple Choice)
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Which of the following products allows the seller to identify different groups of consumers (segment the market)and practice price discrimination?
(Multiple Choice)
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Joss is a marketing consultant.Iris and Daphne are potential customers interested in commissioning Joss to undertake a market survey and compile the findings in a report.Iris is willing to pay $500 for the service while Daphne is willing to pay $800.Suppose that the opportunity cost of Joss's time is $1,200.Assume that Iris and Daphne do not know each other.Which of the following statements is true?
(Multiple Choice)
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Book publishers often use price discrimination across time to increase profits.Toni Morrison's book,A Mercy,was published as a hardcover edition in November 2008 at a price of $23.95.In August 2009,the paperback version was published at a price of $15.00.Assume that 100,000 hardcover books were sold to hard-core Toni Morrison fans in November 2008,and 400,000 paperback books were sold to casual readers in August 2009.Illustrate each of these situations graphically.Assume that the marginal cost of the hardcover version is $2.00 and the marginal cost of the paperback version is $0.75.
(Essay)
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One requirement for a firm pursuing a price-discrimination strategy is the ability to segment the market for its product.This means that
(Multiple Choice)
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