Question 1

The marketing plan should include certain key objectives,such as:

Accepted Answer

A) determining product costs through market research. 
B) pinpointing the specific target markets a small business will serve. 
C) determining what costing strategies to use. 
D) discovering what the company's ETDB index is. 
A) determining product costs through market research. 
B) pinpointing the specific target markets a small business will serve. 
C) determining what costing strategies to use. 
D) discovering what the company's ETDB index is.

Question 2

Since front-line service workers are not able to predict the causes of customer complaints,managers must be the ones to identify potential customer service problems.

Accepted Answer

A) True 
 B)False

Question 3

The marketing mix consist of the "4Ps" : Product,Plot,Place,Promotion.

Accepted Answer

A) True 
 B)False

Question 4

Technology has little impact on the quality of customer service a small company offers.

Accepted Answer

A) True 
 B)False

Question 5

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

Accepted Answer

A) innovation 
B) lower prices with higher quality 
C) high price and high quality 
D) customer service 
A) innovation 
B) lower prices with higher quality 
C) high price and high quality 
D) customer service

Question 6

The right price for a product depends on which factors?

Accepted Answer

A) A small company cost structure 
B) The desired image the company wants to create in its customers' minds 
C) An assessment of what the market will bear 
D) All of the above 
A) A small company cost structure 
B) The desired image the company wants to create in its customers' minds 
C) An assessment of what the market will bear 
D) All of the above

Question 7

Discuss how a company can achieve stellar customer service and satisfaction.

Accepted Answer

Listen to customers;define superior serv

Question 8

Market research:

Accepted Answer

A) provides the information that is foundational to the marketing plan. 
B) is the process used to set the goals and objectives of the marketing plan. 
C) is prohibitively expensive for the small business owner. 
D) is relatively unimportant to the small business owner if the owner is close to his/her customers. 
A) provides the information that is foundational to the marketing plan. 
B) is the process used to set the goals and objectives of the marketing plan. 
C) is prohibitively expensive for the small business owner. 
D) is relatively unimportant to the small business owner if the owner is close to his/her customers.

Question 9

The most common channel of distribution for consumer goods is:

Accepted Answer

A) manufacturer → consumer. 
B) manufacturer → retailer → consumer. 
C) manufacturer → wholesaler → retailer → consumer. 
D) manufacturer → broker → consumer. 
A) manufacturer → consumer. 
B) manufacturer → retailer → consumer. 
C) manufacturer → wholesaler → retailer → consumer. 
D) manufacturer → broker → consumer.

Question 10

Generally speaking,small businesses are more effective at relationship marketing than larger companies.

Accepted Answer

A) True 
 B)False

The marketing plan should include certain key objectives,such as:

Since front-line service workers are not able to predict the causes of customer complaints,managers must be the ones to identify potential customer service problems.

The marketing mix consist of the "4Ps" : Product,Plot,Place,Promotion.

Technology has little impact on the quality of customer service a small company offers.

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

The right price for a product depends on which factors?

Discuss how a company can achieve stellar customer service and satisfaction.

Market research:

The most common channel of distribution for consumer goods is:

Generally speaking,small businesses are more effective at relationship marketing than larger companies.

Entrepreneurs: the Driving Force Behind Small Business

Ethics and Social Responsibility: Doing the Right Thing

Creativity and Innovation: Keys to Entrepreneurial Success

Strategic Management and the Entrepreneur

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

New Business Planning Process: Feasibility Analysis,business Modeling,

Creative Use of Advertising and Promotion

Pricing and Credit Strategies

Global Marketing Strategies

E-Commerce and Entrepreneurship

Creating a Solid Financial Plan

Managing Cash Flow

Sources of Equity Financing

Sources of Debt Financing

Location,layout,and Physical Facilities

Supply Chain Management

Managing Inventory

Staffing and Leading a Growing Company

Management Succession and Risk Management Strategies in the Family Business

The Legal Environment: Business Law and Government Regulation

Filters

Exam 9: Building a Bootstrap Marketing Plan

The marketing plan should include certain key objectives,such as:

Since front-line service workers are not able to predict the causes of customer complaints,managers must be the ones to identify potential customer service problems.

The marketing mix consist of the "4Ps" : Product,Plot,Place,Promotion.

Technology has little impact on the quality of customer service a small company offers.

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

The right price for a product depends on which factors?

Discuss how a company can achieve stellar customer service and satisfaction.

Market research:

The most common channel of distribution for consumer goods is:

Generally speaking,small businesses are more effective at relationship marketing than larger companies.

Entrepreneurs: the Driving Force Behind Small Business

Ethics and Social Responsibility: Doing the Right Thing

Creativity and Innovation: Keys to Entrepreneurial Success

Strategic Management and the Entrepreneur

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

New Business Planning Process: Feasibility Analysis,business Modeling,

Creative Use of Advertising and Promotion

Pricing and Credit Strategies

Global Marketing Strategies

E-Commerce and Entrepreneurship

Creating a Solid Financial Plan

Managing Cash Flow

Sources of Equity Financing

Sources of Debt Financing

Location,layout,and Physical Facilities

Supply Chain Management

Managing Inventory

Staffing and Leading a Growing Company

Management Succession and Risk Management Strategies in the Family Business

The Legal Environment: Business Law and Government Regulation

Filters