Exam 5: Exploring Data With Graphs

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Which of the following are assumptions underlying the use of most parametric tests (based on the normal distribution)?

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D

What does independence of data mean?

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D

Which of the following is not a transformation that can be used to correct skewed data?

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B

If the distribution of CLV for your two products (Q8) is multimodal, what does this mean?

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The Kolmogorov-Smirnov test can be used to test?

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Which of the following would be the best way to decide whether the skew in the example above is problematic for analysts at 'Wipe-It'?

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What is an outlier?

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Which of the following tests whether variances are homogenous?

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You have income data for your entire customer database. Some of your clients are far wealthier than others. Which of the following do outliers least affect?

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If a Kolmogorov-Smirnov test is conducted and the result is significant, what does this mean for the data sample?

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You need to plot values of one continuous variable against two others, whilst also differentiating groups of cases with different-coloured dots. What type of scatterplot should you use?

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You are comparing customer lifetime value (CLV) in £s for two of your firm's products - Mug-R and Jug-S. What does acceptance of the assumption of homogeneity mean for the two groups in this context?

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Which of the following is not defined as a property for a variance ratio?

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Some data were collected about consumer loyalty towards a (relatively) new brand of toilet roll - 'Wipe-It' (using a scale from 1 = I'd never go back to 10 = I will always purchase this brand). The sample was 15,467 people. When looking at the distribution, a skew of 1.23 (SE = 0.65) was identified. The mean rating was 4.78. What is the z-score for the skew in this data?

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Which of the following does a box-whisker plot not display?

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Why are z-scores used to check for outliers?

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