Question 1

New York City's 911 service uses education to ______________.

Accepted Answer

A) attract new callers 
B) show callers when peak periods are 
C) discourage undesirable demand 
D) channel calls to medical services 
E) encourage callers to use their services 
A) attract new callers 
B) show callers when peak periods are 
C) discourage undesirable demand 
D) channel calls to medical services 
E) encourage callers to use their services C

Question 2

Mont Tremblant uses all the following ways to attract guests during summer EXCEPT _____________.

Accepted Answer

A) water sports on the lake 
B) face painting 
C) balloon sculpting 
D) wind surfing 
E) roller-blading 
A) water sports on the lake 
B) face painting 
C) balloon sculpting 
D) wind surfing 
E) roller-blading D

Question 3

Give a situation where optimal and maximum capacities are the same.

Accepted Answer

Live theater or a sports performance.

Question 4

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next.

Accepted Answer

A) True 
 B)False

Question 5

Good records of a firm's transactions can help one to understand demand patterns.

Accepted Answer

A) True 
 B)False

Question 6

One way for car washes to decrease the number of visitors to the existing site is to

Accepted Answer

A) Offer free pickup and delivery of cars to be washed. 
B) Offer mobile car wash services. 
C) Add more service options. 
D) Increase prices to get the most out of current customers. 
E) Educate customers on when they should have their cars washed. 
A) Offer free pickup and delivery of cars to be washed. 
B) Offer mobile car wash services. 
C) Add more service options. 
D) Increase prices to get the most out of current customers. 
E) Educate customers on when they should have their cars washed.

Question 7

Which of the following is NOT one of the productive capacity forms in a service context?

Accepted Answer

A) Physical facilities designed to contain customers 
B) Physical equipment used to process people,possessions,or information 
C) Customers 
D) Labor 
E) Infrastructure 
A) Physical facilities designed to contain customers 
B) Physical equipment used to process people,possessions,or information 
C) Customers 
D) Labor 
E) Infrastructure

Question 8

List the four key marketing strategies that can be employed to reshape demand.

Accepted Answer

Use price and other costs to m

Question 9

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Accepted Answer

No change,varying the times wh

Question 10

Which of the following is NOT one of the ways to change the overall level of capacity to match demand variations?

Accepted Answer

A) Use part-time employees. 
B) Ask customers to share. 
C) Invite customers to perform self-service. 
D) Cross-train employees. 
E) Share facilities with the supplier. 
A) Use part-time employees. 
B) Ask customers to share. 
C) Invite customers to perform self-service. 
D) Cross-train employees. 
E) Share facilities with the supplier.

Question 11

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Accepted Answer

A) Take no action. 
B) Consider override for most desirable segments. 
C) Consider priority systems for most desirable segments. 
D) Increase prices or encourage use in other time slots. 
E) Lower prices selectively. 
A) Take no action. 
B) Consider override for most desirable segments. 
C) Consider priority systems for most desirable segments. 
D) Increase prices or encourage use in other time slots. 
E) Lower prices selectively.

Question 12

Medical clinics,hotels,and passenger aircrafts are all examples of physical facilities designed to contain goods and services.

Accepted Answer

A) True 
 B)False

Question 13

Describe how ski resorts manage traditionally seasonal supply and demand fluctuations.

Accepted Answer

Traditionally ski resorts only operated

Question 14

Optimum and maximum capacities are never one and the same (e.g.a sport performance).

Accepted Answer

A) True 
 B)False

Question 15

Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate.

Accepted Answer

A) True 
 B)False

Question 16

Describe what the term "yield" means in the context of a reservation strategy.

Accepted Answer

The term "yield" refers to the average r

Question 17

Discuss why a subway car has elastic capacity.

Accepted Answer

A subway car has elastic capacity becaus

Question 18

A subway can increase the capacity on a route after all seats have been occupied.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Accepted Answer

A) Excess capacity. 
B) Demand exceeds desired capacity. 
C) Demand and supply are well-balanced. 
D) Ideal demand exceeds capacity. 
E) Excess demand. 
A) Excess capacity. 
B) Demand exceeds desired capacity. 
C) Demand and supply are well-balanced. 
D) Ideal demand exceeds capacity. 
E) Excess demand.

Question 20

Discuss how PrimeTimeTables can be successful in their business and the problems they face in the provision of their service.

Accepted Answer

Mr Riffaud is the president of Personal

New York City's 911 service uses education to ______________.

Mont Tremblant uses all the following ways to attract guests during summer EXCEPT _____________.

Give a situation where optimal and maximum capacities are the same.

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next.

Good records of a firm's transactions can help one to understand demand patterns.

One way for car washes to decrease the number of visitors to the existing site is to

Which of the following is NOT one of the productive capacity forms in a service context?

List the four key marketing strategies that can be employed to reshape demand.

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Which of the following is NOT one of the ways to change the overall level of capacity to match demand variations?

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Medical clinics,hotels,and passenger aircrafts are all examples of physical facilities designed to contain goods and services.

Describe how ski resorts manage traditionally seasonal supply and demand fluctuations.

Optimum and maximum capacities are never one and the same (e.g.a sport performance).

Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate.

Describe what the term "yield" means in the context of a reservation strategy.

Discuss why a subway car has elastic capacity.

A subway can increase the capacity on a route after all seats have been occupied.

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Discuss how PrimeTimeTables can be successful in their business and the problems they face in the provision of their service.

Introduction to Services Marketing

Customer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Service Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Service Leadership

Filters

Exam 9: Balancing Demand Against Productive Capacity

New York City's 911 service uses education to ______________.

Mont Tremblant uses all the following ways to attract guests during summer EXCEPT _____________.

Give a situation where optimal and maximum capacities are the same.

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next.

Good records of a firm's transactions can help one to understand demand patterns.

One way for car washes to decrease the number of visitors to the existing site is to

Which of the following is NOT one of the productive capacity forms in a service context?

List the four key marketing strategies that can be employed to reshape demand.

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Which of the following is NOT one of the ways to change the overall level of capacity to match demand variations?

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Medical clinics,hotels,and passenger aircrafts are all examples of physical facilities designed to contain goods and services.

Describe how ski resorts manage traditionally seasonal supply and demand fluctuations.

Optimum and maximum capacities are never one and the same (e.g.a sport performance).

Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate.

Describe what the term "yield" means in the context of a reservation strategy.

Discuss why a subway car has elastic capacity.

A subway can increase the capacity on a route after all seats have been occupied.

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Discuss how PrimeTimeTables can be successful in their business and the problems they face in the provision of their service.

Introduction to Services Marketing

Customer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Service Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Service Leadership

Filters