Question 1

Which of the following is an example of a franchised service firm?

Accepted Answer

A) Subway 
B) Royal Sporting House 
C) Barnes & Noble 
D) Tiffany 
E) Pier One Imports 
A) Subway 
B) Royal Sporting House 
C) Barnes & Noble 
D) Tiffany 
E) Pier One Imports

Question 2

When there is a high degree of customer interaction required,the most suitable way to enter international markets is through __________.

Accepted Answer

A) exporting directly 
B) licensing 
C) foreign direct investment 
D) franchising 
E) joint venture 
A) exporting directly 
B) licensing 
C) foreign direct investment 
D) franchising 
E) joint venture

Question 3

A truck stop is a good example of a ____________.

Accepted Answer

A) centralized control center 
B) single-source facility 
C) k-minus strategy 
D) multi-purpose facility 
E) cash cow 
A) centralized control center 
B) single-source facility 
C) k-minus strategy 
D) multi-purpose facility 
E) cash cow

Question 4

A ministore is a single-site service business that involves creating an innovative service factory.

Accepted Answer

A) True 
 B)False

Question 5

______________ is an example of a service where the main mode of delivery is for the service provider to go to their customers.

Accepted Answer

A) Banyan Tree Resorts 
B) Barnes and Nobles 
C) Royal Flying Doctor 
D) Starbuck 
E) Dunkin' Donuts 
A) Banyan Tree Resorts 
B) Barnes and Nobles 
C) Royal Flying Doctor 
D) Starbuck 
E) Dunkin' Donuts

Which of the following is an example of a franchised service firm?

When there is a high degree of customer interaction required,the most suitable way to enter international markets is through __________.

A truck stop is a good example of a ____________.

A ministore is a single-site service business that involves creating an innovative service factory.

______________ is an example of a service where the main mode of delivery is for the service provider to go to their customers.

Introduction to Services Marketing

Customer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand Against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Service Leadership

Filters

Exam 5: Distributing Service Through Physical and Electronic Channels

Which of the following is an example of a franchised service firm?

When there is a high degree of customer interaction required,the most suitable way to enter international markets is through __________.

A truck stop is a good example of a ____________.

A ministore is a single-site service business that involves creating an innovative service factory.

______________ is an example of a service where the main mode of delivery is for the service provider to go to their customers.

Introduction to Services Marketing

Customer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand Against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Service Leadership

Filters