Exam 10: Place and Development of Channel Systems

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Exporting has an advantage compared to other types of international involvement, because it is usually easier to drop or change arrangements as the firm's needs change.

(True/False)

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Question 261

In Europe, auto manufacturers are required by law to allow owners of their brands to give the cars back to the manufacturers at the end of their useful life. The manufacturers must then recycle and reuse at least 85 percent of any vehicle made after 2004. This is an example of a(n):

(Multiple Choice)

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Question 262

Administered and contractual channel systems are vertical marketing systems which depend on informal agreements--or contracts between channel members--to cooperate.

(True/False)

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Question 263

Most traditional channel systems don't have a channel captain.

(True/False)

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Question 264

Intermediaries are needed LEAST when the desired degree of market exposure is:

(Multiple Choice)

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Question 265

The Internet gives large firms access to repeat customers, but it does little for small firms trying to develop an initial base of customers.

(True/False)

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Question 266

Place decisions make goods and services available in the right quantities and locations, when customers want them.

(True/False)

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Question 267

Midwest Tools, Inc. of Indianapolis, Indiana owns a plant in Poland for manufacturing and selling machine tools in Europe. This type of international involvement is called:

(Multiple Choice)

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Question 268

Showing 261 - 268 of 268

Exporting has an advantage compared to other types of international involvement, because it is usually easier to drop or change arrangements as the firm's needs change.

In Europe, auto manufacturers are required by law to allow owners of their brands to give the cars back to the manufacturers at the end of their useful life. The manufacturers must then recycle and reuse at least 85 percent of any vehicle made after 2004. This is an example of a(n):

Administered and contractual channel systems are vertical marketing systems which depend on informal agreements--or contracts between channel members--to cooperate.

Most traditional channel systems don't have a channel captain.

Intermediaries are needed LEAST when the desired degree of market exposure is:

The Internet gives large firms access to repeat customers, but it does little for small firms trying to develop an initial base of customers.

Place decisions make goods and services available in the right quantities and locations, when customers want them.

Midwest Tools, Inc. of Indianapolis, Indiana owns a plant in Poland for manufacturing and selling machine tools in Europe. This type of international involvement is called:

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

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