Exam 10: Place and Development of Channel Systems

Yakima Valley Produce, Inc. buys artichokes from many small farmers, assembles them into larger quantities, and ships in carload quantities to a central market where they are sold to large food processors. This "regrouping activity" is called:

Bulk-breaking

Which of the following is NOT one of the "regrouping activities?"

Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name. Sunkist is engaged in:

"Discrepancies of assortment" means:

"Sorting" means separating products into grades and qualities desired by different target markets.

The "regrouping activity" which involves breaking carload or truckload shipments into smaller quantities as products get closer to final customers is called:

Which of the following statements about channel systems is TRUE?

Traditional channel systems are growing faster than vertical marketing systems.

From a producer's viewpoint, which of the following is an advantage of INTENSIVE DISTRIBUTION over selective distribution?

When planning channels of distribution, a marketing manager should know that

Which of the following statements about Place is true?

A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks.

A wholesaler might help a producer by reducing the producer's need for market research.

When an online intermediary like Hulu scans all of the episodes of NCIS and then offers them to its customers one episode at a time, this is an example of:

Channels used to retrieve products that customers no longer want are called collection channels.

A producer who wants to reach certain customers may have no choice about which wholesaler to use.

The need for reverse channels may arise in all of the following situations EXCEPT

Reverse channels are used when multichannel distribution fails.

_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.