Exam 7: Consumer Choice and Elasticity

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Research by Daniel Kahneman,Jack Knetch,and Richard Thaler has shown that companies like airlines were explicitly able to include a fuel surcharge in their prices because

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If,when you consume another piece of candy,your marginal utility is zero,then

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Eliza consumes 12 cappuccinos and 8 apple turnovers per week.The price of cappuccino is $4 each and apple turnovers are $1 each. a.What is the amount of income allocated to cappuccino and apple turnover consumption? b.What is the price ratio (the price of cappuccino relative to the price of apple turnovers)? c.Explain the meaning of the price ratio you computed. d.If Eliza maximize utility,what is the ratio of the marginal utility of cappuccino to the marginal utility of apple turnovers? e.If the price of apple turnovers falls,will Eliza consume more apple turnovers,fewer apple turnovers or the same amount of apple turnovers? Explain your answer using the rule of equal marginal utility per dollar.

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Price elasticity of demand measures

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A common mistake made by consumers is the failure to take into account the sunk costs of their actions.

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Identify the one statement that does not demonstrate how social effects influence consumer choice.

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Table 7-1 Table 7-1    Keegan has $30 to spend on Pita Wraps and Bubble Tea.The price of a Pita Wrap is $6 and the price of a glass of Bubble Tea is $3.Table 7-1 shows his total utility from different quantities of the two items. -Refer to Table 7-1.If Keegan can drink all the bubble tea he wants for free,how many glasses will he consume? Keegan has $30 to spend on Pita Wraps and Bubble Tea.The price of a Pita Wrap is $6 and the price of a glass of Bubble Tea is $3.Table 7-1 shows his total utility from different quantities of the two items. -Refer to Table 7-1.If Keegan can drink all the bubble tea he wants for free,how many glasses will he consume?

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If a consumer receives 20 units of utility from consuming two candy bars,and 25 units of utility from consuming three candy bars,the marginal utility of the third candy bar is

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Table 7-2 Table 7-2    Table 7-2 above shows Keira's utility from soup and sandwiches.The price of soup is $2 per cup and the price of a sandwich is $3.Keira has $18 to spend on these two goods. -Refer to Table 7-2.Suppose Keira's income increases from $18 to $23 but prices have not changed.What is her utility maximizing bundle now? Table 7-2 above shows Keira's utility from soup and sandwiches.The price of soup is $2 per cup and the price of a sandwich is $3.Keira has $18 to spend on these two goods. -Refer to Table 7-2.Suppose Keira's income increases from $18 to $23 but prices have not changed.What is her utility maximizing bundle now?

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Total revenue equals

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Suppose a decrease in the supply of bottled water results in a decrease in revenue.This indicates that

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At a price of $8 per dozen,Chuy sells 40 dozen homemade tamales per week.When he raised her price to $12 per dozen,he still sold 40 dozen per week.Based on this information,the demand for his tamales is

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If,as a person consumes more and more of a good,each additional unit adds less satisfaction than the previous unit consumed,we are seeing the workings of

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A standard which came to the market first,such as the QWERTY letter layout in typewriters,can become entrenched (this layout is still used in computer keyboards today).What is this phenomenon called?

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Giffen goods

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As a consumer consumes more and more of a product in a particular time period,eventually marginal utility

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Consumers have to make tradeoffs in deciding what to consume because

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If demand is inelastic,the absolute value of the price elasticity of demand is

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Apple introduced the iPhone to the market in June 2007.Within two months,it had become clear that the price elasticity of demand for iPhones was

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With the increased usage of cell phone services,what has happened to the price elasticity of demand for land-line telephone services?

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