Exam 14: Choosing the Right Location and Layout

By studying the demographics of a proposed location, a small business owner can determine how well it matches the market for the owner's product or service.

Prime selling space should be reserved for items that carry the highest markups.

When the typical shopper enters a store, (s)he turns ________ and moves in a ________ fashion which increases the value of this section of the space.

The region from which a business can expect to draw its customers over a reasonable time span is called its:

Well-designed floor displays are critical to a retailer's success.

A specially designated area in or near a U.S. customs port of entry that allows resident companies to import materials and components from foreign counties; assemble, process, manufacture, or package them, and then ship the finished product back out while either reducing or eliminating tariffs and duties is a:

List and explain the main location criteria for retail and service businesses.

To be effective, a business sign should:

Factors such as ________ should be sought out in the selection of retail and service business locations.

TIGER:

The purpose of zoning regulations is to:

The most progressive companies seeking environmentally-friendly designs are using:

The most common sponsors of business incubators are:

On average, the typical central business district has more parking spaces per square foot of shopping space than the typical shopping mall.

For a service company that goes into its customers' homes to perform its service, the choice to locate in the entrepreneur's home is a poor one.

The primary variable(s) that influence(s) the scope of a trading area is/are:

A company's trade area can be influenced by intangible factors, such as physical and political barriers.

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called:

Which of the following is not a characteristic of an effective business sign?

If a business sells merchandise for which customers typically do a good deal of comparison shopping, it should choose a location as far away from competitors as possible.