Exam 14: Choosing the Right Location and Layout

A bakery is an example of a business that may benefit from intentional use of ________ within the space.

When designing the layout of a store, office, or plant, a business owner's primary focus should be minimizing costs.

Mini-Case 14-4: "We're Moving On Up" Mike and Earl Moore, owners of College Men's Unlimited, have just signed a five-year lease in the new College Town Mall. The new mall is ideally located for their business-a short walk from campus and only two blocks from downtown. The far side of the mall is bounded by the most prestigious homes in the city. It will be opening in five weeks and Mike and Earl are lucky to have such a prime spot. Ray Thomas, their banker, called them last Wednesday with word that the store, which had agreed to take the space they just leased, had canceled. Eighteen months ago when the mall had put this location up for lease, they were not in a financial condition to make a commitment. In the last 18 months, however, business has been exceptional. The city has grown and the college has experienced expanded enrollments. By next Monday morning, Mike and Earl must provide the mall developer with a complete layout for their new store so the developer can assign an emergency work crew to complete the store for the grand opening. College Men's Unlimited is a full-line men's store offering middle- to upper-quality traditional men's wearing apparel. The present location is an old two-story house that Mike and Earl converted into their combination business and living area. The house has 4,000 square feet of area, 3,600 being used for the store, and the rest for a three-room apartment. The new store has a 30-foot front and is 70 feet deep. The mall developer is willing to put up walls for storage and office space wherever they wish. -Assuming that the new store space is 2,100 square feet (30' × 70'), and that the shape is rectangular, draw a layout for the new men's store. What merchandise should be placed where? What size office space and storage is needed? Where should counters be placed?

A community center is an upscale shopping experience with specialty stores, dining and entertainment in an outdoor setting.

Because they are centrally located, central business district locations offer business owners the ability to attract customers from the entire trading area of the city.

Signs are one of the most expensive and least effective ways of communicating with customers available to small businesses.

For many entrepreneurs, quality of life is one of the key determinants of their choice of locale.

One element of the location decision common to all businesses is the need to locate where customers want to do business.

Published annually, Sales and Marketing Management's Survey of Buying Power provides a detailed breakdown of population, retail sales, spendable income, etc., for various census regions, states, etc.

Typically located near affluent residential neighborhoods where their target customers live, ________ centers are designed to look less like shopping centers and malls and more like the busy streets in the central business districts that once existed in town and cites.

Which of the following characteristics for selecting a city would be of greatest interest to a retail store selling fine china and collectibles?

Lighting is often an inexpensive investment for improving employee performance and the overall appearance of the business.

Reilly's Law of Retail Gravitation:

Layout in a retail store evolves from a clear understanding of customers' buying habits.

When planning store, office, or plant layouts, business owners usually focus on minimizing costs when what they should focus on is minimizing injuries and enhancing employees' productivity.

Mini-Case 14-1: Hungarian Heaven Mike Pontya has operated a neighborhood restaurant in Cleveland for over 30 years. Mike is planning to move to Arizona because of his health, and has put the business up for sale. The restaurant, which caters to the local trade, is well known in the Hungarian community of Cleveland as having the best authentic Hungarian food in town, but it is not in a traditional restaurant district. The restaurant has parking for 10 cars. Most customers park on the street. In the past, this was not a problem as there was a great deal of walk-in business from the neighborhood. Now, however, a new four-lane highway passes by the front door of the restaurant. There is a stoplight on the corner the restaurant is on to improve access to the highway for drivers emerging from the neighborhood. The flight to the suburbs has taken a heavy toll on the neighborhood. However, the restaurant is still doing well financially. Terry and Judy Kozma are brother and sister who share a love for cooking and a desire to be in the restaurant business. All of their relatives have encouraged them to quit their jobs and buy the restaurant. Terry and Judy were reared two blocks from the restaurant, and both worked part-time for Mike Pontya while in college. -What site analysis criteria are relevant to Terry and Judy's evaluation of the restaurant's location?

LEED building techniques and standards are playing a significant role in creating more environmentally conscious work spaces.

For some retailers, locating near competitors makes sense because similar businesses located near one another can increase traffic flow to all.

Space values increase as their distance from the main entry-level floor increases.

Zoning is a system that divides a city or country into small cells or districts to control the use of land, buildings, and sites.