Exam 1: Strategizing Around the Globe

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At the dawn of the 21st century, __________ had significant ramifications for companies and strategists around the world. a. Antiglobalization protests b. Terrorist attacks c. Corporate governance crisis d. All of the above e. None of the above

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The opening case is an example of how the publishing industry now requires a simultaneous penetration of all markets rather than trying to win one market after another.

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As you examine the current political, social, and economic environment of your country and the world as of the moment you are reading the text, what is your estimate of the extent to which globalization will increase or decrease in the short run? In the long run?

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A SWOT analysis resonates very well with Sun Tzu's teachings.

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