Exam 1: Introduction to Managerial Decision Making

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Which of the two cognitive systems (System 1 and System 2)is most often used,and in what kinds of decision is it typically used?

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System 1 thinking is used more often.It is used typically in routine,everyday choices.

In the interplay between system 1 and system 2 thinking,the key goal for managers is:

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Succumbing to heuristics is inevitable,and there is no way to make judgment less prone them.Rather,one can only be aware of the biasing effect heuristics have on one's judgment.

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For each question, indicate which heuristic it describes: -John is over seven feet tall.When asked whether John is a professional basketball player or a software programmer,many people predict the former,even though there are many more software programmers,even very tall ones,than professional basketball players.

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Which of the following is a typical characteristic of heuristics?

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For each question, indicate which heuristic it describes: -Inner city crime in the U.S.gets considerable media coverage,such that every homicide is reported in the news.In contrast,a story of a person who died from a heart attack rarely makes the news.This leads people to overestimate the frequency of deaths due to homicides relative to those due to heart failure.

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Rating alternatives on each of the decision criteria is considered the most difficult stage of the decision-making process,because:

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For each question, indicate which heuristic it describes: -After reading about the positive effect chocolate has on student performance,a teacher gives each student in a class a chocolate bar before taking an exam.15 out of 22 students in that class get an A on the exam.The teacher therefore concludes that chocolate enhances performance.

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A search for alternatives may be too short to find the best possible alternative,but still be considered rational and optimal.

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The affect heuristic can explain why

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This book takes a descriptive,rather than a prescriptive approach,to studying decision making,meaning that it provides ways to understand actual human decision making,but does not provide tools for improving one's decision processes.

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For each question, indicate which heuristic it describes: -A common wisdom in politics is that the more an argument is repeated,the more it will be considered by the public as reliable and true.

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An optimal search for alternatives should last:

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The main disadvantage of system 2 thinking is its high resource consumption.

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