Question 1

Describe the market structure of the beverage industry.

Accepted Answer

The beverage industry is a highly competitive one,which is experiencing rapid rates of growth due to changes in taste and preferences of the population.The change in demographics as well as in the socio-economic profile of the population is giving rise to the demand for new products which emphasize nutrition and low calories,as well as products which have a health benefit.There are two dimensions of this industry -- the entire refreshment beverage market is monopolistic competition.However,if we focus only on firms that produce and sell carbonated soft drinks,then the market structure resembles more like an oligopoly.In addition,firms in this industry will have to constantly find ways to differentiate their products by identifying niche market segments and working with health professionals and keeping up with changing demographics,and design products which meet the special needs of the targeted groups.

Question 2

Demand in the refreshment beverage market has been changing due to

Accepted Answer

A) changes in income. 
B) changes in taxes and subsidies. 
C) changes in the number of buyers. 
D) changes in tastes and preferences. 
A) changes in income. 
B) changes in taxes and subsidies. 
C) changes in the number of buyers. 
D) changes in tastes and preferences. D

Question 3

What are the main factors driving the food companies to change their product lines in the beverage industry and how has the industry responded?

Accepted Answer

America today is different than what it was a few decades ago.It's much more diverse in ethnicity and socio-economic composition,the percentage of population which are classified as the aged and elderly is increasing,the percentage of population which is classified as obese is increasing,the incidence of cardio-vascular and cancer diseases is rising and so on.To meet the changing needs of the population,the food and beverage industry has responded by introducing new and innovative products to meet the challenges posed by the size and composition of the society.

Question 4

Which of the following best describes the entire U.S.refreshment beverage market?

Accepted Answer

A) monopoly 
B) oligopoly 
C) monopolistic competition 
D) perfect competition 
A) monopoly 
B) oligopoly 
C) monopolistic competition 
D) perfect competition

Question 5

The demand for organically grown food is

Accepted Answer

A) increasing. 
B) decreasing. 
C) stagnant. 
D) unpredictable. 
A) increasing. 
B) decreasing. 
C) stagnant. 
D) unpredictable.

Question 6

The demand for U.S.produced packaged food products in foreign countries is expected to

Accepted Answer

A) grow. 
B) slow down. 
C) remain constant. 
D) fluctuate. 
A) grow. 
B) slow down. 
C) remain constant. 
D) fluctuate.

Question 7

As the U.S.population ages,the structure of the demand for food products will change with

Accepted Answer

A) an increase in the demand for red meat products and a decrease in the demand for fish and poultry. 
B) an increase in the demand for dairy products and a decrease in the demand for red meat. 
C) an increase in the demand for fruits,vegetables and fish and a decrease in demand for fried foods,dairy products and items that contain a lot of sugar. 
D) an increase in the demand for beverages and drinks and a decrease in the demand for solid food. 
A) an increase in the demand for red meat products and a decrease in the demand for fish and poultry. 
B) an increase in the demand for dairy products and a decrease in the demand for red meat. 
C) an increase in the demand for fruits,vegetables and fish and a decrease in demand for fried foods,dairy products and items that contain a lot of sugar. 
D) an increase in the demand for beverages and drinks and a decrease in the demand for solid food.

Question 8

"Localvores" refers to food products which are

Accepted Answer

A) organically produced. 
B) imported from foreign countries. 
C) grown in places which are close to the point of consumption. 
D) provide health and nutritional benefits in combating diseases. 
A) organically produced. 
B) imported from foreign countries. 
C) grown in places which are close to the point of consumption. 
D) provide health and nutritional benefits in combating diseases.

Describe the market structure of the beverage industry.

Demand in the refreshment beverage market has been changing due to

What are the main factors driving the food companies to change their product lines in the beverage industry and how has the industry responded?

Which of the following best describes the entire U.S.refreshment beverage market?

The demand for organically grown food is

The demand for U.S.produced packaged food products in foreign countries is expected to

As the U.S.population ages,the structure of the demand for food products will change with

"Localvores" refers to food products which are

Introduction

The Firm and Its Goals

Supply and Demand

Demand Elasticity

Demand Estimation and Forecasting Appendices 5A and 5B

The Theory and Estimation of Production Appendices 6A,6B,and 6C

The Theory and Estimation of Cost Appendices 7A,7B,and 7C

Pricing and Output Decisions: Perfect Competition and Monopoly Appendices 8A and 8B

Pricing and Output Decisions: Monopolistic Competition and Oligopoly

Special Pricing Practices

Game Theory and Asymmetric Information

Capital Budgeting and Risk

The Multinational Corporation in a Global Setting

Government and Industry: Challenges and Opportunities for Todays Manager

Filters

Exam 15: The Global Soft Drink Industry

Describe the market structure of the beverage industry.

Demand in the refreshment beverage market has been changing due to

What are the main factors driving the food companies to change their product lines in the beverage industry and how has the industry responded?

Which of the following best describes the entire U.S.refreshment beverage market?

The demand for organically grown food is

The demand for U.S.produced packaged food products in foreign countries is expected to

As the U.S.population ages,the structure of the demand for food products will change with

"Localvores" refers to food products which are

Introduction

The Firm and Its Goals

Supply and Demand

Demand Elasticity

Demand Estimation and Forecasting Appendices 5A and 5B

The Theory and Estimation of Production Appendices 6A,6B,and 6C

The Theory and Estimation of Cost Appendices 7A,7B,and 7C

Pricing and Output Decisions: Perfect Competition and Monopoly Appendices 8A and 8B

Pricing and Output Decisions: Monopolistic Competition and Oligopoly

Special Pricing Practices

Game Theory and Asymmetric Information

Capital Budgeting and Risk

The Multinational Corporation in a Global Setting

Government and Industry: Challenges and Opportunities for Todays Manager

Filters