Exam 3: Choosing Which Customers to Serve

Segmenting by market,not by product,is a common pitfall in marketing segmentation.

Dell differentiated itself from the competition by segmenting the market based on where computers were bought and by pioneering the direct-to-customer model.

Every business needs to decide whether it wants to chase customers or chase profitability.It usually cannot have both.

The founders of Apple avoided the classic pitfalls in market segmentation by becoming a big company.

The easiest way to segment customers is by

Psychographics do not tell companies what markets to enter,what products to introduce,and how to price these products.

Emerging segments are often the source of

Customer segments differ not only in needs,but also in their willingness to pay for your goods and services..

By dividing the entire industry into domestic customers and export customers,Arbol Industries was basing its segmentation on

Supermarkets and drug stores require manufacturers to pay for putting products on the shelves.This process is known as

Arbol Industries began offering differentiated value propositions to each of their customer segments based on

With only one value proposition,a business wastes resources because

The business world has seen an explosion of

Not segmenting customers means that the business chooses to ignore the fact that different customers have different needs.

W.L.Gore & Associates successfully marketed its shred-proof dental floss,Glide,by targeting

Market segmentation will only be successful if

A business can never have too many market segments.

A large grocery chain's analysis of its customer segments showed that even making small changes to ________________ would have a significant impact on profitability.

In business-to-consumer markets,demographic segmentation would look at factors such as

A marketer that does not recognize customer needs and provides all customers with only one offer is practising