Question 1

Targeting upmarket travellers and training staff to accommodate their every need is an example of the Ritz-Carlton's

Accepted Answer

A) research strategy. 
B) financial strategy. 
C) marketing communications strategy. 
D) segmentation strategy. 
E) public relations strategy. 
A) research strategy. 
B) financial strategy. 
C) marketing communications strategy. 
D) segmentation strategy. 
E) public relations strategy.

Question 2

Businesses that try to be all things to all people

Accepted Answer

A) conduct extensive marketing research. 
B) lack a differentiated position in the marketplace. 
C) save money on marketing communications. 
D) manage customer value. 
E) understand customer needs. 
A) conduct extensive marketing research. 
B) lack a differentiated position in the marketplace. 
C) save money on marketing communications. 
D) manage customer value. 
E) understand customer needs.

Question 3

Emerging segments are often the source of new revenue growth.

Accepted Answer

A) True 
 B)False

Question 4

Arbol Industries' offers to provide their industrial customer segment with advice on how to cut manufacturing costs and to provide the home builder segment with guaranteed shipping schedules are examples of their

Accepted Answer

A) marketing communications strategy. 
B) public relations strategy. 
C) sales strategy. 
D) differentiated value proposition for each segment. 
E) single value proposition. 
A) marketing communications strategy. 
B) public relations strategy. 
C) sales strategy. 
D) differentiated value proposition for each segment. 
E) single value proposition.

Question 5

Segmentation should be based on

Accepted Answer

A) demographic and geographic variables. 
B) competitors' segmentation models. 
C) customer needs and customer attractiveness. 
D) psychographic variables only. 
E) easy-to-access data. 
A) demographic and geographic variables. 
B) competitors' segmentation models. 
C) customer needs and customer attractiveness. 
D) psychographic variables only. 
E) easy-to-access data.

Question 6

The most effective way to segment customers is by geography or demographic variables.

Accepted Answer

A) True 
 B)False

Question 7

In addition to customer needs in the segmentation effort,businesses must also look at

Accepted Answer

A) customer attractiveness. 
B) the competition. 
C) geographic location. 
D) ethnographies. 
E) sales execution strategies. 
A) customer attractiveness. 
B) the competition. 
C) geographic location. 
D) ethnographies. 
E) sales execution strategies.

Question 8

Business success depends on segmenting markets in a way that is

Accepted Answer

A) based on marketing research. 
B) determined by the sales function. 
C) different from competitors. 
D) based on geographic distribution. 
E) determined by the marketing function. 
A) based on marketing research. 
B) determined by the sales function. 
C) different from competitors. 
D) based on geographic distribution. 
E) determined by the marketing function.

Question 9

Occasionalization segmentation recognizes that customers have different moods and use the internet for different reasons at different points in time.

Accepted Answer

A) True 
 B)False

Question 10

Why is a business wasting resources if it only offers customers one value proposition? Provide an example.

Accepted Answer

It is wasting resources because it is ei

Question 11

To overcome the limitations of demographics as a segmentation variable,researchers turned to geographic segmentation.

Accepted Answer

A) True 
 B)False

Question 12

Grouping customers by their individual behaviour on the internet at a point in time is referred to as

Accepted Answer

A) aggregate online behaviour. 
B) psychographic segmentation. 
C) occasionalization. 
D) demographic segmentation. 
E) online segmentation. 
A) aggregate online behaviour. 
B) psychographic segmentation. 
C) occasionalization. 
D) demographic segmentation. 
E) online segmentation.

Question 13

Market segmentation is a pillar of any business' success or failure.

Accepted Answer

A) True 
 B)False

Question 14

The ideal method for segmenting customers on the internet is

Accepted Answer

A) demographic segmentation. 
B) psychographic segmentation. 
C) geographic segmentation. 
D) usage segmentation. 
E) online segmentation. 
A) demographic segmentation. 
B) psychographic segmentation. 
C) geographic segmentation. 
D) usage segmentation. 
E) online segmentation.

Targeting upmarket travellers and training staff to accommodate their every need is an example of the Ritz-Carlton's

Businesses that try to be all things to all people

Emerging segments are often the source of new revenue growth.

Arbol Industries' offers to provide their industrial customer segment with advice on how to cut manufacturing costs and to provide the home builder segment with guaranteed shipping schedules are examples of their

Segmentation should be based on

The most effective way to segment customers is by geography or demographic variables.

In addition to customer needs in the segmentation effort,businesses must also look at

Business success depends on segmenting markets in a way that is

Occasionalization segmentation recognizes that customers have different moods and use the internet for different reasons at different points in time.

Why is a business wasting resources if it only offers customers one value proposition? Provide an example.

To overcome the limitations of demographics as a segmentation variable,researchers turned to geographic segmentation.

Grouping customers by their individual behaviour on the internet at a point in time is referred to as

Market segmentation is a pillar of any business' success or failure.

The ideal method for segmenting customers on the internet is

What Do Winning Organizations Do Well

Understanding Customer Needs

Developing a Strong Marketing Plan

Product and Brand Strategies

Pricing Strategies

Channel Strategies

Marketing Communications Strategies

Delivering Customer Value

Building a Customer-Focused Business

Customer Attraction, Satisfaction, and Retention Strategies

Building the Marketing Organization of the Future

Filters

Exam 3: Choosing Which Customers to Serve

Targeting upmarket travellers and training staff to accommodate their every need is an example of the Ritz-Carlton's

Businesses that try to be all things to all people

Emerging segments are often the source of new revenue growth.

Arbol Industries' offers to provide their industrial customer segment with advice on how to cut manufacturing costs and to provide the home builder segment with guaranteed shipping schedules are examples of their

Segmentation should be based on

The most effective way to segment customers is by geography or demographic variables.

In addition to customer needs in the segmentation effort,businesses must also look at

Business success depends on segmenting markets in a way that is

Occasionalization segmentation recognizes that customers have different moods and use the internet for different reasons at different points in time.

Why is a business wasting resources if it only offers customers one value proposition? Provide an example.

To overcome the limitations of demographics as a segmentation variable,researchers turned to geographic segmentation.

Grouping customers by their individual behaviour on the internet at a point in time is referred to as

Market segmentation is a pillar of any business' success or failure.

The ideal method for segmenting customers on the internet is

What Do Winning Organizations Do Well

Understanding Customer Needs

Developing a Strong Marketing Plan

Product and Brand Strategies

Pricing Strategies

Channel Strategies

Marketing Communications Strategies

Delivering Customer Value

Building a Customer-Focused Business

Customer Attraction, Satisfaction, and Retention Strategies

Building the Marketing Organization of the Future

Filters