Deck 14: Case Study Pantone: This Year’s Color: Honeysuckle

Question 1

Leatrice Eismen's choice of Pantone 18-2120 TCX as the color of the year for 2010 has as much to do with consumer demand as it does with business.

Answer 1

True

Question 2

When Pantone announces its color of the year,it serves Pantone in what way?

A) It advertises Pantone's line of color inks.
B) For Pantone, it is a form of marketing since its intellectual property is its pigment values.
C) It is Pantone's way of marketing the products of its resellers.
D) The color of the year is a form of reciprocity with the color paint and ink industry.
E) As a multiplier effect given the many potential users of the annual color pick.

Answer 2

B
d
The annual color does market a particular color and it also helps those businesses who use the annual color in their products.

Question 3

Pantone,like many B2Bs,tries to limit itself to a few industries,in this case color printing.

Answer 3

False
Pantone's color system is used by a broad range of businesses,including fashion designers,cosmetic producers,makers of home furnishings and appliances,and the like.

Question 4

Pantone recently partnered with Fine Paints of Europe,a high-end paintmaker.Such strategic alliances are not possible with a business service provider.

Question 5

As a company that maintains an industry standard,which of the following is most important in Pantone's success.

A) trust
B) strategic alliances
C) relationship commitment
D) keiretsu
E) OEMs

Question 6

Pantone's color-management system is an industrial classification system.

Question 7

Pantone's handheld CAPSURE device,which can be used to pull color samples from objects,surfaces,and the like,is one of the company's __________.

A) major equipment
B) supplies
C) component part
D) accessory equipment
E) business services

Question 8

If you worked for Pantone,which method of marketing its services is the least suitable?

A) Web site
B) Fax
C) HTML-formatted e-mail
D) business-to-business online exchange
E) placing bids

Question 9

Which of the following would best describe the Pantone color-management system?

A) a supply
B) color accessory
C) business service
D) a component part, that is, dye
E) none of the above

Question 10

In which of the following scenarios does a Pantone color swatch book cease to facilitate business-to-business marketing?

A) When kitchen remodeler uses it to color coordinate a client's refrigerator with her Corian countertop.
B) When the client in a. purchases the same color swatch book and cuts it up to make a color collage out of it to decorate her new kitchen.
C) When it is an outdated Pantone color swatch book.
D) When the remodeler returns the book to the countertop maker.
E) none of the above