Question 1

Pantone,like many B2Bs,tries to limit itself to a few industries,in this case color printing.

Accepted Answer

A) True 
 B)False  False

Question 2

Pantone's handheld CAPSURE device,which can be used to pull color samples from objects,surfaces,and the like,is one of the company's __________.

Accepted Answer

A)  major equipment 
B)  supplies 
C)  component part 
D)  accessory equipment 
E)  business services 
A)  major equipment 
B)  supplies 
C)  component part 
D)  accessory equipment 
E)  business services D

Question 3

If you worked for Pantone,which method of marketing its services is the least suitable?

Accepted Answer

A)  Web site 
B)  Fax 
C)  HTML-formatted e-mail 
D)  business-to-business online exchange 
E)  placing bids 
A)  Web site 
B)  Fax 
C)  HTML-formatted e-mail 
D)  business-to-business online exchange 
E)  placing bids E

Question 4

Pantone recently partnered with Fine Paints of Europe,a high-end paintmaker.Such strategic alliances are not possible with a business service provider.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following would best describe the Pantone color-management system?

Accepted Answer

A)  a supply 
B)  color accessory 
C)  business service 
D)  a component part, that is, dye 
E)  none of the above 
A)  a supply 
B)  color accessory 
C)  business service 
D)  a component part, that is, dye 
E)  none of the above

Question 6

In which of the following scenarios does a Pantone color swatch book cease to facilitate business-to-business marketing?

Accepted Answer

A)  When kitchen remodeler uses it to color coordinate a client's refrigerator with her Corian countertop. 
B)  When the client in a. purchases the same color swatch book and cuts it up to make a color collage out of it to decorate her new kitchen. 
C)  When it is an outdated Pantone color swatch book. 
D)  When the remodeler returns the book to the countertop maker. 
E)  none of the above 
A)  When kitchen remodeler uses it to color coordinate a client's refrigerator with her Corian countertop. 
B)  When the client in a. purchases the same color swatch book and cuts it up to make a color collage out of it to decorate her new kitchen. 
C)  When it is an outdated Pantone color swatch book. 
D)  When the remodeler returns the book to the countertop maker. 
E)  none of the above

Question 7

Pantone's color-management system is an industrial classification system.

Accepted Answer

A) True 
 B)False

Question 8

When Pantone announces its color of the year,it serves Pantone in what way?

Accepted Answer

A)  It advertises Pantone's line of color inks. 
B)  For Pantone, it is a form of marketing since its intellectual property is its pigment values. 
C)  It is Pantone's way of marketing the products of its resellers. 
D)  The color of the year is a form of reciprocity with the color paint and ink industry. 
E)  As a multiplier effect given the many potential users of the annual color pick. 
A)  It advertises Pantone's line of color inks. 
B)  For Pantone, it is a form of marketing since its intellectual property is its pigment values. 
C)  It is Pantone's way of marketing the products of its resellers. 
D)  The color of the year is a form of reciprocity with the color paint and ink industry. 
E)  As a multiplier effect given the many potential users of the annual color pick.

Question 9

Leatrice Eismen's choice of Pantone 18-2120 TCX as the color of the year for 2010 has as much to do with consumer demand as it does with business.

Accepted Answer

A) True 
 B)False

Question 10

As a company that maintains an industry standard,which of the following is most important in Pantone's success.

Accepted Answer

A)  trust 
B)  strategic alliances 
C)  relationship commitment 
D)  keiretsu 
E)  OEMs 
A)  trust 
B)  strategic alliances 
C)  relationship commitment 
D)  keiretsu 
E)  OEMs

Exam 14: Case Study Pantone: This Year’s Color: Honeysuckle

Pantone,like many B2Bs,tries to limit itself to a few industries,in this case color printing.

Pantone's handheld CAPSURE device,which can be used to pull color samples from objects,surfaces,and the like,is one of the company's __________.

If you worked for Pantone,which method of marketing its services is the least suitable?

Pantone recently partnered with Fine Paints of Europe,a high-end paintmaker.Such strategic alliances are not possible with a business service provider.

Which of the following would best describe the Pantone color-management system?

In which of the following scenarios does a Pantone color swatch book cease to facilitate business-to-business marketing?

Pantone's color-management system is an industrial classification system.

When Pantone announces its color of the year,it serves Pantone in what way?

Leatrice Eismen's choice of Pantone 18-2120 TCX as the color of the year for 2010 has as much to do with consumer demand as it does with business.

As a company that maintains an industry standard,which of the following is most important in Pantone's success.

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