Deck 8: Understanding Individual Customers

Question 1

Consumers who purchase a combination of room and amenities for an inclusive price are part of the market.

A) Mature
B) International
C) Package
D) FIT

Answer 1

C

Question 2

There are many different types of hospitality customers.

Answer 2

True

Question 3

What we retain in memory is called:

A) Selective retention
B) Selective comprehension
C) Selective span
D) Selective attention

Answer 3

A

Question 4

Intention is part of the process a consumer goes through once they have formed a perception of a product but have not actually purchased it.

Question 5

Selective attention is when we retain what we remember about an image.

Question 6

A pleasure traveler is a customer who purchases hospitality products in order to conduct business.

Question 7

Reference groups are important in figuring out how to market your product.

Question 8

Thoughts that we think are fact, which we derive from perceptions, are known as:

A) Beliefs
B) Attitudes
C) Perceptions
D) Values

Question 9

How we judge and react to beliefs is due to our:

A) Integrity
B) Values
C) Attitudes
D) Intentions

Question 10

People who travel outside the country for business or pleasure are called:

A) Cultured travelers
B) International travelers
C) Mature travelers
D) Pleasure travelers

Question 11

Maslow's hierarchy of needs states that people are motivated by:

A) Consumer behavior as a process
B) Effective marketing
C) Differing levels of needs
D) Free choice

Question 12

The second level in Maslow's hierarchy of needs is the need to feel safe.

Question 13

Intention is what the consumer is planning or not planning to make.

Question 14

In order to be classified as a mature traveler you need to be 55 years old.

Question 15

Consumer behavior is purposeful and goal oriented is the tenet of which consumer behavior principle?

A) Principle 5
B) Principle 3
C) Principle 2
D) Principle 1

Question 16

A thought that we think is a fact is called a value.

Question 17

Internet advertisements, TV commercials and advertisements are examples of:

A) Brand advocacy
B) Stimuli
C) Signage
D) Branding

Question 18

The hospitality customer who is older than 55 years of age is:

A) A mature traveler
B) A business traveler
C) A baby boomer traveler
D) A pleasure traveler

Question 19

Which choice is not a part of the selective hierarchy?

A) Selective span
B) Selective comprehension
C) Selective acceptance
D) Selective attention

Question 20

Cognitive dissonance happens when attitudes and behaviors don't mesh.