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Marketing Essentials

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360

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16

Exams

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Exam 1 (20 Questions + Flashcards)

The Concept of Marketing

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Exam 2 (20 Questions + Flashcards)

Marketing Services

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Exam 3 (20 Questions + Flashcards)

The Marketing Mix and the Productservice Mix

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Exam 4 (20 Questions + Flashcards)

Relationship and Loyalty Marketing

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Exam 5 (20 Questions + Flashcards)

The Marketing Plan

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Exam 6 (20 Questions + Flashcards)

Strategic Marketing

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Exam 7 (20 Questions + Flashcards)

Competition and the Marketing Environment

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Exam 8 (20 Questions + Flashcards)

Understanding Individual Customers

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Exam 9 (25 Questions + Flashcards)

Understanding Organizational Customers

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Exam 10 (25 Questions + Flashcards)

Understanding Tourism Markets

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Exam 11 (25 Questions + Flashcards)

Advertising, Merchandising, and Public Relations

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Exam 12 (25 Questions + Flashcards)

Personal Selling and Sales Promotions

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Exam 13 (25 Questions + Flashcards)

Differentiation, Segmentation, and Target Marketing

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Exam 14 (25 Questions + Flashcards)

Market Positioning and Branding

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Exam 15 (25 Questions + Flashcards)

The Pricing Decision

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Exam 16 (25 Questions + Flashcards)

Channels of Distribution

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