Exam 8: Understanding Individual Customers

Intention is part of the process a consumer goes through once they have formed a perception of a product but have not actually purchased it.

What we retain in memory is called:

Thoughts that we think are fact, which we derive from perceptions, are known as:

The second level in Maslow's hierarchy of needs is the need to feel safe.

The hospitality customer who is older than 55 years of age is:

People who travel outside the country for business or pleasure are called:

A pleasure traveler is a customer who purchases hospitality products in order to conduct business.

How we judge and react to beliefs is due to our:

Intention is what the consumer is planning or not planning to make.

A thought that we think is a fact is called a value.

Maslow's hierarchy of needs states that people are motivated by:

Reference groups are important in figuring out how to market your product.

Cognitive dissonance happens when attitudes and behaviors don't mesh.

Consumer behavior is purposeful and goal oriented is the tenet of which consumer behavior principle?

There are many different types of hospitality customers.

Selective attention is when we retain what we remember about an image.

In order to be classified as a mature traveler you need to be 55 years old.

Which choice is not a part of the selective hierarchy?

Internet advertisements, TV commercials and advertisements are examples of:

Consumers who purchase a combination of room and amenities for an inclusive price are part of the_________ market.