Deck 2: Introducing Communication

Question 1

Undifferentiated messages are becoming increasingly rare.

Answer 1

False

Question 2

Complete the sentence: In a low involvement context, messages …

A) must be loud to be heard
B) are stored as sensory associations
C) are interpreted when received
D) are stored as full concepts
E) are not interpreted when received

Answer 2

B

Question 3

Which of these are likely to be low involvement purchases?

A) soft-drink
B) fridge
C) holiday
D) television set
E) house

Answer 3

A

Question 4

Which of these do not form part of the six market model?

A) internal markets
B) referral markets
C) influencer markets
D) Far-Eastern markets
E) supplier markets

Question 5

Internal markets are

A) domestic markets
B) non-domestic markets
C) individuals that work for the organisation
D) suppliers of the organisation

Question 6

What is perceptual selectivity ?

A) mental filtering of messages
B) perceived pickiness of consumers
C) special selection of goods
D) special selection of marketing communication tools
E) selection of high Return on Investment (ROI) markets

Question 7

Which of these are not used to identify a right target market?

A) size
B) profitability
C) accessibility
D) literacy

Question 8

What is noise in the communication process?

A) a loud bang
B) music played by your friends
C) anything that distorts the original message
D) the loudness of the original message
E) The received message

Question 9

Which of these is not part of the communication process?

A) information source
B) transmitter
C) noise
D) receiver
E) advertising

Question 10

Which of these are not types of reference groups?

A) aspirational groups
B) reference groups
C) dissasociational groups
D) collective groups