Question 1

Which of these are not types of reference groups?

Accepted Answer

A)  aspirational groups 
B)  reference groups 
C)  dissasociational groups 
D)  collective groups 
A)  aspirational groups 
B)  reference groups 
C)  dissasociational groups 
D)  collective groups D

Question 2

Undifferentiated messages are becoming increasingly rare.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of these are not used to identify a right target market?

Accepted Answer

A)  size 
B)  profitability 
C)  accessibility 
D)  literacy 
A)  size 
B)  profitability 
C)  accessibility 
D)  literacy D

Question 4

Complete the sentence: In a low involvement context, messages …

Accepted Answer

A)  must be loud to be heard 
B)  are stored as sensory associations 
C)  are interpreted when received 
D)  are stored as full concepts 
E)  are not interpreted when received 
A)  must be loud to be heard 
B)  are stored as sensory associations 
C)  are interpreted when received 
D)  are stored as full concepts 
E)  are not interpreted when received

Question 5

What is noise in the communication process?

Accepted Answer

A)  a loud bang 
B)  music played by your friends 
C)  anything that distorts the original message 
D)  the loudness of the original message 
E)  The received message 
A)  a loud bang 
B)  music played by your friends 
C)  anything that distorts the original message 
D)  the loudness of the original message 
E)  The received message

Question 6

Which of these do not form part of the six market model?

Accepted Answer

A)  internal markets 
B)  referral markets 
C)  influencer markets 
D)  Far-Eastern markets 
E)  supplier markets 
A)  internal markets 
B)  referral markets 
C)  influencer markets 
D)  Far-Eastern markets 
E)  supplier markets

Question 7

Internal markets are

Accepted Answer

A)  domestic markets 
B)  non-domestic markets 
C)  individuals that work for the organisation 
D)  suppliers of the organisation 
A)  domestic markets 
B)  non-domestic markets 
C)  individuals that work for the organisation 
D)  suppliers of the organisation

Question 8

Which of these are likely to be low involvement purchases?

Accepted Answer

A)  soft-drink 
B)  fridge 
C)  holiday 
D)  television set 
E)  house 
A)  soft-drink 
B)  fridge 
C)  holiday 
D)  television set 
E)  house

Question 9

Which of these is not part of the communication process?

Accepted Answer

A)  information source 
B)  transmitter 
C)  noise 
D)  receiver 
E)  advertising 
A)  information source 
B)  transmitter 
C)  noise 
D)  receiver 
E)  advertising

Question 10

What is perceptual selectivity ?

Accepted Answer

A)  mental filtering of messages 
B)  perceived pickiness of consumers 
C)  special selection of goods 
D)  special selection of marketing communication tools 
E)  selection of high Return on Investment (ROI) markets 
A)  mental filtering of messages 
B)  perceived pickiness of consumers 
C)  special selection of goods 
D)  special selection of marketing communication tools 
E)  selection of high Return on Investment (ROI) markets

Which of these are not types of reference groups?

Undifferentiated messages are becoming increasingly rare.

Which of these are not used to identify a right target market?

Complete the sentence: In a low involvement context, messages …

What is noise in the communication process?

Which of these do not form part of the six market model?

Internal markets are

Which of these are likely to be low involvement purchases?

Which of these is not part of the communication process?

What is perceptual selectivity ?

Marketing Communications As a Strategic Marketing Tool

Ethical Issues and Current Challenges

Analysing the Integrated Marketing Communications Environment

Creativity and Creativity Tactics

Imc and Branding ; The Imc Client-Agency Relationship

Traditional Media

Electronic, New and Social Media

Emerging, Hybrid Media and Experiential Marketing

Integrated Campaign Development: Advertising

Integrated Campaign Development: Sales Promotion

Integrated Campaign Development: Direct and Database Marketing, Outdoor and Point of Purchase

Integrated Campaign Development: Marketing Pr and Sponsorship

Integrated Campaign Development: Personal Selling and Sales Management, Retail Key Account Liaison, Exhibitions and Shows

Marketing Communications for Not-For-Profit Audiences: Social Marketing and Political Marketing

Marketing Communications in a Global Marketplace

Evaluation and Control: Evidence of Effectiveness and the Challenge of Measuring Return on Investment

Filters

Exam 2: Introducing Communication

Which of these are not types of reference groups?

Undifferentiated messages are becoming increasingly rare.

Which of these are not used to identify a right target market?

Complete the sentence: In a low involvement context, messages …

What is noise in the communication process?

Which of these do not form part of the six market model?

Internal markets are

Which of these are likely to be low involvement purchases?

Which of these is not part of the communication process?

What is perceptual selectivity ?

Marketing Communications As a Strategic Marketing Tool

Ethical Issues and Current Challenges

Analysing the Integrated Marketing Communications Environment

Creativity and Creativity Tactics

Imc and Branding ; The Imc Client-Agency Relationship

Traditional Media

Electronic, New and Social Media

Emerging, Hybrid Media and Experiential Marketing

Integrated Campaign Development: Advertising

Integrated Campaign Development: Sales Promotion

Integrated Campaign Development: Direct and Database Marketing, Outdoor and Point of Purchase

Integrated Campaign Development: Marketing Pr and Sponsorship

Integrated Campaign Development: Personal Selling and Sales Management, Retail Key Account Liaison, Exhibitions and Shows

Marketing Communications for Not-For-Profit Audiences: Social Marketing and Political Marketing

Marketing Communications in a Global Marketplace

Evaluation and Control: Evidence of Effectiveness and the Challenge of Measuring Return on Investment

Filters