Deck 13: Household Structure and Consumption Behaviour

Question 1

The reduced average size of households has been caused by:

A) an increase in single-parent households.
B) a decline in the birth rate.
C) an increase in single-person households.
D) all of the given answers.

Answer 1

D

Question 2

Each stage in the household life cycle presents the consumer with a set of 'problems' to solve.

Answer 2

True

Question 3

Syncretic decision making occurs when both the husband and the wife jointly make purchase decisions.

Answer 3

True

Question 4

An increase in the 45-54 age group would imply a strong demand for:

A) toys.
B) holidays.
C) insurance.
D) electronic goods.

Question 5

The nuclear family plus additional relatives is an extended family.

Question 6

The 'single parent II' stage of the household life cycle faces unique problems due to children no longer living at home due to divorce or death of a spouse.

Question 7

A target market for casual clothing and sports equipment is:

A) young married.
B) young single.
C) young married with children.
D) older single.

Question 8

Each stage in the household life cycle:

A) presents the consumer with a set of 'problems' to solve.
B) has clearly defined, natural boundaries.
C) contains an equal percentage of the Australian population.
D) requires totally unique product development programs.

Question 9

A decision that is made individually is a(n) _____________ decision.

A) syncretic
B) autonomic
C) syncratic
D) autocratic

Question 10

The traditional nuclear family is:

A) two adults of opposite sex, living in a socially approved relationship with their own or adopted children.
B) an individual or group of people who share a common dwelling.
C) those members of a family that share the same residence.
D) the primary family plus other relations living in the same household.

Question 11

General divorce rates disguise the fact that in some ethnic communities divorce is rare.

Question 12

The involvement of various household members in the decision process varies by product category.

Question 13

Role specialisation may depend on the level of a household member's involvement in a purchase decision.

Question 14

A member of a household unit can be a(n) ______________ in a decision making process.

A) information gatherer
B) influencer
C) decision maker
D) All of the given answers are correct.

Question 15

The 'young couple: no children' stage is characterised by development of a joint lifestyle.

Question 16

The presence of a pet in a household can affect the selection of a holiday.

Question 17

A growth in single-parent families would imply a strong demand for:

A) holidays.
B) automobiles.
C) entertainment items.
D) convenience items.

Question 18

The nuclear family plus additional relatives is:

A) a nuclear family.
B) an extended family.
C) a primary family.
D) a complete household.

Question 19

Households with adult members in the 45-54 age category experienced the most growth in the 2000s.

Question 20

Current trends that marketers should consider when assessing new marketing opportunities include:

A) waste management.
B) the importance of the household pet.
C) information technology use in households.
D) all of the given answers.

Question 21

The involvement of various family members in the decision process:

A) varies by product category.
B) varies by stage in the decision process.
C) varies by demographic characteristics of the family.
D) All of the given answers are correct.

Question 22

A husband-dominant decision will generally occur with the purchase of:

A) an automobile.
B) life insurance.
C) holidays.
D) an automobile and life insurance.

Question 23

The ABS forecasts that by 2101:

A) the number of children being born will decline even further.
B) the proportion of children under the age of 15 will have fallen to less than 15 per cent of the population, down from 20 per cent in 2002.
C) the number of sole parent families will grow to 25 per cent.
D) None of the given answers are correct.

Question 24

Those in the 'young couple: no children' household life cycle stage are meeting new challenges, such as:

A) joint decision making.
B) existing on a single income.
C) spending so much time at home together.
D) all of the given answers.

Question 25

Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:

A) indirectly relevant consumer learning.
B) directly relevant consumer learning.
C) consumer decision process.
D) indirectly relevant consumer learning and directly relevant consumer learning.

Question 26

Households in the __________ group would more often purchase piano lessons.

A) full nest I
B) single parent I
C) young single
D) full nest II

Question 27

The greater the role specialisation and the more closely related the product is to the area of specialisation:

A) the more likely a syncretic decision will be made.
B) the more likely a husband-dominated decision will be made.
C) the more likely a wife-dominated decision will be made.
D) the less likely a syncretic decision will be made.

Question 28

Household (or family-based) expenses are generally at their largest during:

A) full nest I.
B) full nest II.
C) full nest III.
D) None of the given answers are correct.

Question 29

Modelling:

A) is usually accompanied by instrumental training.
B) requires effort on the part of the modeller and the child.
C) can be both positive and negative.
D) is the least important way for children to learn relevant skills, knowledge and attitudes.

Question 30

The 'full nest I' household life cycle stage is differentiated from 'full nest II' by the:

A) number of children living at home.
B) age of the parents and age of the children.
C) marital status of the parents.
D) age of the children.

Question 31

The stage of the family life cycle characterised by a middle-aged married couple with no children living at home is:

A) empty nest I.
B) empty nest III.
C) full nest II.
D) empty nest II.

Question 32

Eat-ertainment:

A) is to spend money on dining out or on take-away food.
B) is taking a decreasing proportion of the food budget in Australia.
C) is to enjoy cooking and eating at home.
D) is a type of holiday.

Question 33

The process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace is:

A) conditioning.
B) assimilation.
C) socialisation.
D) tertiary education.

Question 34

Mediation in relation to advertising occurs when:

A) parents repeat advertising claims to children.
B) parents deny advertising claims to children.
C) parents alter beliefs in attributes and about advertising in general.
D) parents refuse to buy the advertised product.

Question 35

The household life cycle:

A) applies to family households.
B) applies to non-family households.
C) depends on family characteristics.
D) applies to both family and non-family households.

Question 36

When a parent alters the child's belief in an advertisement, the parent is imparting consumer socialisation through:

A) instrumental training.
B) modelling.
C) mediation.
D) all of the given answers.

Question 37

Which of the following is not true about Australian tweens?

A) More than 60 per cent have regular access to tablet computers.
B) Two-thirds own or have access to a smartphone.
C) They are highly likely to participate in mobile social networking.
D) All of the given answers are true about tweens.

Question 38

In household decision making, the individual who persuades when alternatives are being evaluated and helps consider the criteria and final purchase choice is the:

A) information gatherer.
B) influencer.
C) initiator.
D) child.

Question 39

A joint decision will generally occur with the purchase of:

A) furniture.
B) small appliances.
C) holidays.
D) furniture and holidays.

Question 40

Consumer socialisation involves learning that is categorised as:

A) directly relevant and circumstantial learning.
B) indirectly relevant and directly relevant learning.
C) family influence and television influence learning.
D) family and media learning.

Question 41

A managerial framework for evaluating the household decision-making process includes:

A) steps in the decision process.
B) marketing tactics.
C) household members involved.
D) all of the given answers.

Question 42

What are the stages in the household life cycle outlined in your text, and how may these drive purchase?

Question 43

Define role specialisation and explain how this may affect consumer behaviour.

Question 44

In Australia and New Zealand:

A) advertising is a self-regulated industry.
B) a 'laissez faire' approach to the regulation of advertising is adopted.
C) specific sets of standards exist for the regulation of advertising.
D) All of the given answers are correct.

Question 45

For the cereal purchase process in a nuclear family:

A) children are often influencers.
B) parents are often the purchasers.
C) marketing communications can be targeted at parents and/or children.
D) All of the given answers are correct.

Question 46

Rural households:

A) recycle less than urban households because they consume less as well.
B) recycle more than urban households because they live a more environmentally friendly lifestyle.
C) recycle the same as urban households.
D) recycle less than urban households because of limited implementation of kerbside recycling collections.

Question 47

The most common reason given for using social networking sites is:

A) finding out about events.
B) catching up with friends or family.
C) game playing.
D) photo-sharing.

Question 48

'Young couple: no children' stage consumers are more likely to spend their money on:

A) expensive holidays.
B) theatre tickets.
C) alcohol.
D) all of the given answers.

Question 49

Husband-dominant decisions generally occur with the purchase of:

A) cars.
B) alcohol.
C) houses.
D) cars and alcohol.

Question 50

Which of the following is not a concern regarding advertising to children listed in your text?

A) the potential for commercial messages to generate children's violence
B) the effect of commercial messages on children's values
C) the potential for commercial messages to generate intra-family conflict
D) children's ability to understand and evaluate commercial messages

Question 51

Explain the concept of 'indirectly relevant consumer learning' and how this may affect purchase and behaviour.

Question 52

Which of the following is not a purchase conflict resolution approach outlined in your text?

A) reasoning
B) bargaining
C) mediation
D) use of authority

Question 53

The five distinct roles that cover household consumption are:

A) information gatherer, informer, decision maker, purchaser and user.
B) information gatherer, influencer, decision maker, purchaser and user.
C) information gatherer, influencer, learner, purchaser and user.
D) none of the given answers.

Question 54

The main reason why consumers follow business and brands in social media is:

A) to access tips and advice.
B) to access product information.
C) to access offers and promotions.
D) none of the given answers.

Question 55

Which of the following is true of households characterised by same-sex couples?

A) Not much is known (from research) about their purchase decisions.
B) Their decision making is usually dominated by one of the partners.
C) They tend to decide individually depending on product category.
D) All of the given answers are correct.