Question 1

Define role specialisation and explain how this may affect consumer behaviour.

Accepted Answer

Role specialization refers to the process of individuals or groups focusing on specific tasks or functions within a larger system or organization. In the context of consumer behavior, role specialization can have a significant impact on how individuals make purchasing decisions and interact with products or services.

When individuals or groups specialize in specific roles within a society or community, it can influence their consumer behavior in several ways. For example, individuals who specialize in certain professions or industries may have specific needs or preferences when it comes to purchasing goods or services related to their field. This could lead to a higher demand for certain products or brands within that particular market segment.

Additionally, role specialization can also affect how individuals perceive and interact with products or services. For example, individuals who specialize in healthcare may have a different perspective on health-related products compared to those who specialize in technology. This can influence their purchasing decisions and the way they engage with marketing messages or advertising.

Furthermore, role specialization can also impact the way individuals seek out information and make purchasing decisions. For instance, individuals who specialize in finance may be more inclined to research and compare different investment options before making a decision, while those who specialize in fashion may be more influenced by trends and social influences.

Overall, role specialization can have a significant impact on consumer behavior by shaping individuals' needs, preferences, perceptions, and decision-making processes. Marketers and businesses need to understand these dynamics and tailor their strategies to effectively reach and engage with specialized consumer segments.

Question 2

The greater the role specialisation and the more closely related the product is to the area of specialisation:

Accepted Answer

A)  the more likely a syncretic decision will be made. 
B)  the more likely a husband-dominated decision will be made. 
C)  the more likely a wife-dominated decision will be made. 
D)  the less likely a syncretic decision will be made. 
A)  the more likely a syncretic decision will be made. 
B)  the more likely a husband-dominated decision will be made. 
C)  the more likely a wife-dominated decision will be made. 
D)  the less likely a syncretic decision will be made. D

Question 3

Those in the 'young couple: no children' household life cycle stage are meeting new challenges, such as:

Accepted Answer

A)  joint decision making. 
B)  existing on a single income. 
C)  spending so much time at home together. 
D)  all of the given answers. 
A)  joint decision making. 
B)  existing on a single income. 
C)  spending so much time at home together. 
D)  all of the given answers. A

Question 4

Explain the concept of 'indirectly relevant consumer learning' and how this may affect purchase and behaviour.

Accepted Answer

Indirectly relevant consumer learning re

Question 5

Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:

Accepted Answer

A)  indirectly relevant consumer learning. 
B)  directly relevant consumer learning. 
C)  consumer decision process. 
D)  indirectly relevant consumer learning and directly relevant consumer learning. 
A)  indirectly relevant consumer learning. 
B)  directly relevant consumer learning. 
C)  consumer decision process. 
D)  indirectly relevant consumer learning and directly relevant consumer learning.

Question 6

The five distinct roles that cover household consumption are:

Accepted Answer

A)  information gatherer, informer, decision maker, purchaser and user. 
B)  information gatherer, influencer, decision maker, purchaser and user. 
C)  information gatherer, influencer, learner, purchaser and user. 
D)  none of the given answers. 
A)  information gatherer, informer, decision maker, purchaser and user. 
B)  information gatherer, influencer, decision maker, purchaser and user. 
C)  information gatherer, influencer, learner, purchaser and user. 
D)  none of the given answers.

Question 7

In Australia and New Zealand:

Accepted Answer

A)  advertising is a self-regulated industry. 
B)  a 'laissez faire' approach to the regulation of advertising is adopted. 
C)  specific sets of standards exist for the regulation of advertising. 
D)  All of the given answers are correct. 
A)  advertising is a self-regulated industry. 
B)  a 'laissez faire' approach to the regulation of advertising is adopted. 
C)  specific sets of standards exist for the regulation of advertising. 
D)  All of the given answers are correct.

Question 8

Which of the following is not true about Australian tweens?

Accepted Answer

A)  More than 60 per cent have regular access to tablet computers. 
B)  Two-thirds own or have access to a smartphone. 
C)  They are highly likely to participate in mobile social networking. 
D)  All of the given answers are true about tweens. 
A)  More than 60 per cent have regular access to tablet computers. 
B)  Two-thirds own or have access to a smartphone. 
C)  They are highly likely to participate in mobile social networking. 
D)  All of the given answers are true about tweens.

Question 9

In household decision making, the individual who persuades when alternatives are being evaluated and helps consider the criteria and final purchase choice is the:

Accepted Answer

A)  information gatherer. 
B)  influencer. 
C)  initiator. 
D)  child. 
A)  information gatherer. 
B)  influencer. 
C)  initiator. 
D)  child.

Question 10

The stage of the family life cycle characterised by a middle-aged married couple with no children living at home is:

Accepted Answer

A)  empty nest I. 
B)  empty nest III. 
C)  full nest II. 
D)  empty nest II. 
A)  empty nest I. 
B)  empty nest III. 
C)  full nest II. 
D)  empty nest II.

Question 11

Which of the following is not a purchase conflict resolution approach outlined in your text?

Accepted Answer

A)  reasoning 
B)  bargaining 
C)  mediation 
D)  use of authority 
A)  reasoning 
B)  bargaining 
C)  mediation 
D)  use of authority

Question 12

Each stage in the household life cycle presents the consumer with a set of 'problems' to solve.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not a concern regarding advertising to children listed in your text?

Accepted Answer

A)  the potential for commercial messages to generate children's violence 
B)  the effect of commercial messages on children's values 
C)  the potential for commercial messages to generate intra-family conflict 
D)  children's ability to understand and evaluate commercial messages 
A)  the potential for commercial messages to generate children's violence 
B)  the effect of commercial messages on children's values 
C)  the potential for commercial messages to generate intra-family conflict 
D)  children's ability to understand and evaluate commercial messages

Question 14

The involvement of various family members in the decision process:

Accepted Answer

A)  varies by product category. 
B)  varies by stage in the decision process. 
C)  varies by demographic characteristics of the family. 
D)  All of the given answers are correct. 
A)  varies by product category. 
B)  varies by stage in the decision process. 
C)  varies by demographic characteristics of the family. 
D)  All of the given answers are correct.

Question 15

A growth in single-parent families would imply a strong demand for:

Accepted Answer

A)  holidays. 
B)  automobiles. 
C)  entertainment items. 
D)  convenience items. 
A)  holidays. 
B)  automobiles. 
C)  entertainment items. 
D)  convenience items.

Question 16

The ABS forecasts that by 2101:

Accepted Answer

A)  the number of children being born will decline even further. 
B)  the proportion of children under the age of 15 will have fallen to less than 15 per cent of the population, down from 20 per cent in 2002. 
C)  the number of sole parent families will grow to 25 per cent. 
D)  None of the given answers are correct. 
A)  the number of children being born will decline even further. 
B)  the proportion of children under the age of 15 will have fallen to less than 15 per cent of the population, down from 20 per cent in 2002. 
C)  the number of sole parent families will grow to 25 per cent. 
D)  None of the given answers are correct.

Question 17

Mediation in relation to advertising occurs when:

Accepted Answer

A)  parents repeat advertising claims to children. 
B)  parents deny advertising claims to children. 
C)  parents alter beliefs in attributes and about advertising in general. 
D)  parents refuse to buy the advertised product. 
A)  parents repeat advertising claims to children. 
B)  parents deny advertising claims to children. 
C)  parents alter beliefs in attributes and about advertising in general. 
D)  parents refuse to buy the advertised product.

Question 18

A husband-dominant decision will generally occur with the purchase of:

Accepted Answer

A)  an automobile. 
B)  life insurance. 
C)  holidays. 
D)  an automobile and life insurance. 
A)  an automobile. 
B)  life insurance. 
C)  holidays. 
D)  an automobile and life insurance.

Question 19

When a parent alters the child's belief in an advertisement, the parent is imparting consumer socialisation through:

Accepted Answer

A)  instrumental training. 
B)  modelling. 
C)  mediation. 
D)  all of the given answers. 
A)  instrumental training. 
B)  modelling. 
C)  mediation. 
D)  all of the given answers.

Question 20

The nuclear family plus additional relatives is an extended family.

Accepted Answer

A) True 
 B)False

Define role specialisation and explain how this may affect consumer behaviour.

The greater the role specialisation and the more closely related the product is to the area of specialisation:

Those in the 'young couple: no children' household life cycle stage are meeting new challenges, such as:

Explain the concept of 'indirectly relevant consumer learning' and how this may affect purchase and behaviour.

Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:

The five distinct roles that cover household consumption are:

In Australia and New Zealand:

Which of the following is not true about Australian tweens?

In household decision making, the individual who persuades when alternatives are being evaluated and helps consider the criteria and final purchase choice is the:

The stage of the family life cycle characterised by a middle-aged married couple with no children living at home is:

Which of the following is not a purchase conflict resolution approach outlined in your text?

Each stage in the household life cycle presents the consumer with a set of 'problems' to solve.

Which of the following is not a concern regarding advertising to children listed in your text?

The involvement of various family members in the decision process:

A growth in single-parent families would imply a strong demand for:

The ABS forecasts that by 2101:

Mediation in relation to advertising occurs when:

A husband-dominant decision will generally occur with the purchase of:

When a parent alters the child's belief in an advertisement, the parent is imparting consumer socialisation through:

The nuclear family plus additional relatives is an extended family.

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 13: Household Structure and Consumption Behaviour

Define role specialisation and explain how this may affect consumer behaviour.

The greater the role specialisation and the more closely related the product is to the area of specialisation:

Those in the 'young couple: no children' household life cycle stage are meeting new challenges, such as:

Explain the concept of 'indirectly relevant consumer learning' and how this may affect purchase and behaviour.

Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:

The five distinct roles that cover household consumption are:

In Australia and New Zealand:

Which of the following is not true about Australian tweens?

In household decision making, the individual who persuades when alternatives are being evaluated and helps consider the criteria and final purchase choice is the:

The stage of the family life cycle characterised by a middle-aged married couple with no children living at home is:

Which of the following is not a purchase conflict resolution approach outlined in your text?

Each stage in the household life cycle presents the consumer with a set of 'problems' to solve.

Which of the following is not a concern regarding advertising to children listed in your text?

The involvement of various family members in the decision process:

A growth in single-parent families would imply a strong demand for:

The ABS forecasts that by 2101:

Mediation in relation to advertising occurs when:

A husband-dominant decision will generally occur with the purchase of:

When a parent alters the child's belief in an advertisement, the parent is imparting consumer socialisation through:

The nuclear family plus additional relatives is an extended family.

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters