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Basic Marketing Research

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15

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1 Supplementary Materials

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Exam 1 (54 Questions + Flashcards)

An Introduction to Marketing Research

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Exam 2 (72 Questions + Flashcards)

The Marketing Research Industry

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Exam 3 (99 Questions + Flashcards)

The Marketing Research Process Including the Problem and Research Objectives

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Exam 4 (135 Questions + Flashcards)

Research Design Alternatives and Qualitative Research

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Exam 5 (70 Questions + Flashcards)

Information Types and Sources: Secondary Data and Standardized Information

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Exam 6 (95 Questions + Flashcards)

Data Collection Methods

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Exam 7 (88 Questions + Flashcards)

Measurement Scales

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Exam 8 (70 Questions + Flashcards)

Designing Data Collection Forms

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Exam 9 (88 Questions + Flashcards)

Determining Sample Size and the Sample Plan

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Exam 10 (56 Questions + Flashcards)

Data Issues and Inputting Data Into Xl Data Analyst

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Exam 11 (54 Questions + Flashcards)

Summarizing Your Data

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Exam 12 (88 Questions + Flashcards)

Generalizing Your Findings

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Exam 14 (107 Questions + Flashcards)

Determining Relationships

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Exam 13 (64 Questions + Flashcards)

Finding Differences

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Exam 15 (80 Questions + Flashcards)

Preparing and Presenting Your Research Report

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