Contemporary Advertising

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19
Exams
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Exam 1 (105 Questions + Flashcards)

Advertising and IMC Today

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Exam 2 (100 Questions + Flashcards)

The Big Picture: The Evolution of Imc

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Exam 3 (105 Questions + Flashcards)

The Big Picture: Economic and Regulatory Aspects

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Exam 4 (105 Questions + Flashcards)

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

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Exam 5 (99 Questions + Flashcards)

Marketing and Consumer Behavior: The Foundations of Advertising

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Exam 6 (100 Questions + Flashcards)

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

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Exam 7 (100 Questions + Flashcards)

Research: Gathering Information for Imc Planning

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Exam 8 (100 Questions + Flashcards)

Marketing and Imc Planning

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Exam 9 (102 Questions + Flashcards)

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

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Exam 10 (100 Questions + Flashcards)

Creative Strategy and the Creative Process

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Exam 11 (100 Questions + Flashcards)

Creative Execution: Art and Copy

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Exam 12 (98 Questions + Flashcards)

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

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Exam 13 (99 Questions + Flashcards)

Using Print Media

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Exam 14 (99 Questions + Flashcards)

Using Electronic Media: Television and Radio

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Exam 15 (95 Questions + Flashcards)

Using Digital Interactive Media

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Exam 16 (100 Questions + Flashcards)

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

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Exam 17 (86 Questions + Flashcards)

Introducing Social Media

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Exam 18 (100 Questions + Flashcards)

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

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Exam 19 (99 Questions + Flashcards)

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

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