Question 1

Which of the following is the most expensive distribution channel for hotel rooms?

Accepted Answer

A)   Brand.com
B)   CRO
C)   GDS
D)   OTA D

Question 2

A direct marketing channel has no intermediary level.

Accepted Answer

A) True 
 B)False  True

Question 3

Franchising works well in the restaurant industry but has had limited success in the hotel industry.

Accepted Answer

A) True 
 B)False  False

Question 4

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

Accepted Answer

A)   Vertical Marketing System
B)   Horizontal Marketing System
C)   Multi-channel Marketing System (MMS) 
D)   Consortia

Question 5

Distribution specialists that serve the casino industry as intermediaries for premium players are called:

Accepted Answer

A)   Casino distribution specialists
B)   Motivations houses
C)   Junket reps
D)   Leisure tour brokers

Question 6

Which of the following is NOT a function of the distribution channel?

Accepted Answer

A)   Risk taking
B)   Promotion
C)   Linking
D)   Financing

Question 7

________ provide incentive travel for employees and distributors.

Accepted Answer

A)   Motivational houses
B)   Concierges
C)   Junket reps
D)   Consortia

Question 8

The primary reason for the use of intermediaries is their superior efficiency in making goods available and accessible to target markets.

Accepted Answer

A) True 
 B)False

Question 9

A ________ consists of producers, wholesalers, and retailers acting as a unified system.

Accepted Answer

A)   Vertical Marketing System
B)   Horizontal Marketing System
C)   Multi-channel Marketing System (MMS) 
D)   Consortia

Question 10

Which of the following is the least expensive distribution channel for hotel rooms?

Accepted Answer

A)   Brand.com
B)   CRO
C)   GDS
D)   OTA

Question 11

What are two types of channel conflict? Give an example of each.

Accepted Answer

The answer of What are two types of channel conflict?...

Question 12

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

Accepted Answer

A)   Vertical Marketing System
B)   Horizontal Marketing System
C)   Multi-channel Marketing System
D)   Consortia

Question 13

Coordination and conflict management are attained through common ownership at different levels in the channel in a(n):

Accepted Answer

A)   Community vertical marketing system
B)   Corporate vertical marketing system
C)   Administered vertical marketing system
D)   Contractual vertical marketing system

Question 14

What are the five key functions that members of the marketing channel perform to complete transactions and to help fulfill the completed transaction?

Accepted Answer

The answer of What are the five key functions that...

Question 15

Which of the following is NOT an advantage of a franchise to the franchisee?

Accepted Answer

A)   Brand recognition
B)   Financing assistance
C)   Royalties
D)   Architectural plans

Question 16

Vertical conflict in a channel occurs between firms at the same level in the channel.

Accepted Answer

A) True 
 B)False

Question 17

Distribution specialists that provide incentive travel offered to employees or distributors as a reward for their efforts are called:

Accepted Answer

A)   Casino distribution specialists
B)   Motivations houses
C)   Junket reps
D)   Leisure tour brokers

Question 18

There are several types of flows that connect all the institutions in the channel.

Accepted Answer

A) True 
 B)False

Question 19

In a supply chain, "downstream" from the company is a set of firms that:

Accepted Answer

A)   Supply the raw material
B)   Supply information
C)   Provide financing
D)   Provide a connection between the firm and its customers

Question 20

Why is the phrase "value delivery network" a more relevant expression than "supply chain" or "demand chain"?

Accepted Answer

The answer of Why is the phrase "value delivery network"...

Exam 12: Distribution Channels Delivering Customer Value

Which of the following is the most expensive distribution channel for hotel rooms?

A direct marketing channel has no intermediary level.

Franchising works well in the restaurant industry but has had limited success in the hotel industry.

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

Distribution specialists that serve the casino industry as intermediaries for premium players are called:

Which of the following is NOT a function of the distribution channel?

________ provide incentive travel for employees and distributors.

The primary reason for the use of intermediaries is their superior efficiency in making goods available and accessible to target markets.

A ________ consists of producers, wholesalers, and retailers acting as a unified system.

Which of the following is the least expensive distribution channel for hotel rooms?

What are two types of channel conflict? Give an example of each.

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

Coordination and conflict management are attained through common ownership at different levels in the channel in a(n) :

What are the five key functions that members of the marketing channel perform to complete transactions and to help fulfill the completed transaction?

Which of the following is NOT an advantage of a franchise to the franchisee?

Vertical conflict in a channel occurs between firms at the same level in the channel.

Distribution specialists that provide incentive travel offered to employees or distributors as a reward for their efforts are called:

There are several types of flows that connect all the institutions in the channel.

In a supply chain, "downstream" from the company is a set of firms that:

Why is the phrase "value delivery network" a more relevant expression than "supply chain" or "demand chain"?