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    Exam 6: Consumer Markets and Consumer Buying Behavior
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    The Factor That Exerts the Broadest and Deepest Influence on Behavior
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The Factor That Exerts the Broadest and Deepest Influence on Behavior

Question 9

Question 9

Multiple Choice

The factor that exerts the broadest and deepest influence on behavior is:


A) Sub-culture
B) Social class
C) Family
D) Culture

Correct Answer:

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