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    Business
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    Marketing for Hospitality and Tourism
  4. Exam
    Exam 6: Consumer Markets and Consumer Buying Behavior
  5. Question
    The First Stage of the Buyer Decision Process Is
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The First Stage of the Buyer Decision Process Is

Question 8

Question 8

Multiple Choice

The first stage of the buyer decision process is:


A) Need recognition
B) Evaluation of alternatives
C) Information search
D) Purchase decision

Correct Answer:

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