One of the Procedures for Evaluating Specific Advertising Objectives Is

Multiple Choice

One of the procedures for evaluating specific advertising objectives is through "attitude," where potential

A) buyers are asked to rate competing or individual brands on determinant attributes.
B) buyers are asked to indicate brands that come to mind in a product category.
C) audience members are asked to rank alternative advertisements as most interesting, most believable, best liked.
D) buyers are asked to indicate the likelihood they will buy a brand.