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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    Identify the Disadvantage of Advertising Through the Internet
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Identify the Disadvantage of Advertising Through the Internet

Question 22

Question 22

Multiple Choice

Identify the disadvantage of advertising through the internet.


A) Short message life.
B) High cost per exposure.
C) High information content.
D) Ads can be placed in interest sections.

Correct Answer:

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