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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    Which of the Following Is Not a Procedure for Evaluating
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Which of the Following Is Not a Procedure for Evaluating

Question 43

Question 43

Multiple Choice

Which of the following is not a procedure for evaluating specific advertisements?


A) Recognition tests
B) Theatre tests
C) Opinion tests
D) Market test.

Correct Answer:

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