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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    In Which Type of Consumer Promotion Are Prizes Available to Consumers
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In Which Type of Consumer Promotion Are Prizes Available to Consumers

Question 40

Question 40

Multiple Choice

In which type of consumer promotion are prizes available to consumers either through chance selection or games of skill?


A) Rebates and refunds
B) Coupons
C) Sweepstakes and contests
D) Premiums

Correct Answer:

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