Multiple Choice
All of the following are compelling reasons why sales promotion should not be used as the sole promotional tool, except
A) its inability to generate long-term buyer commitment to a brand in many cases.
B) its inability to change, except on a temporary basis, declining sales of a product.
C) its ability to convince buyers to purchase an otherwise unacceptable product.
D) its inability to make up for a lack of advertising or sales support for a product.
Correct Answer:

Verified
Correct Answer:
Verified
Q25: The generalist viewpoint about the contribution of
Q26: A news conference<br>A) is an announcement regarding
Q27: This method of determining advertising spending views
Q28: All of the following are stated objectives
Q29: All of the following are promotional efforts
Q31: All of the following are important goals
Q32: Identify a nonpersonal form of communication that
Q33: Identify the viewpoint represented by advertising experts
Q34: Positive images can create value for customers
Q35: Identify the method in which the advertising