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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    All of the Following Are Important Goals of Marketing Communications
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All of the Following Are Important Goals of Marketing Communications

Question 31

Question 31

Multiple Choice

All of the following are important goals of marketing communications except


A) building positive images.
B) identifying prospects.
C) building a relationship with the organizations' channel members.
D) design and product development.

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