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    MARKETING MANAGEMENT Study Set 6
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    Exam 7: New Product Planning and Development
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    Rold Gold Pretzels Introduced Honey-Mustard Pretzels to Its Product Line
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Rold Gold Pretzels Introduced Honey-Mustard Pretzels to Its Product Line

Question 26

Question 26

Multiple Choice

Rold Gold pretzels introduced honey-mustard pretzels to its product line. This is an example of


A) new-to-the-world products.
B) new category entries.
C) additions to product lines.
D) product improvements.

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