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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 7: New Product Planning and Development
  5. Question
    In Which Stage of the New Product Development Process Are
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In Which Stage of the New Product Development Process Are

Question 13

Question 13

Multiple Choice

 In which stage of the new product development process are you most likely to find "out-rotation" being used? 


A)  Idea screening
B)  Test marketing
C)  Project planning
D)  Idea generation

Correct Answer:

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